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New Milky Way bar focuses on caramel

BY Allison Cerra

HACKETTSTOWN, N.J. Mars has rolled out a new Milky Way product for fans seeking the ultimate caramel experience.

Milky Way Simply Caramel bar now is available nationwide. Featuring Milky Way chocolate and creamy caramel, the new product can be found at stores throughout the country, including club, convenience, grocery and drug stores, as well as mass, specialty and value retailers.

“The Milky Way brand Simply Caramel bar is a delicious addition to our Milky Way brand family that really makes the caramel the star,” said Debra Sandler, chief consumer officer for Mars Chocolate North America. “Our new Simply Caramel bar celebrates consumers’ love for the Milky Way bar and their love for rich, luscious caramel, to provide the ultimate smooth and creamy snacking experience.”

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Mello Yello goes back to its roots with retro design

BY Allison Cerra

ATLANTA Mello Yello is getting nostalgic with a throwback look this summer.

The citrus soft drink features the original playful tilt of the green and orange logo, but now with the pair of double “L”s strolling off the edge of the can. Bubbles of citrus flavor and stylized fruit images float in the signature yellow background behind the Mello Yello logo. The soft drink will be rolling out with the new packaging in 2-liter bottles, Fridge Packs and 20-ounce PET bottles in all markets, with 16-ounce PET bottles and 20-can packs available in select locations, Coca-Cola said.

“Mello Yello’s fans are passionate about its citrus flavor,” said Sabrina Tandon, Mello Yello’s senior manager. “We want to thank those fans by making the brand more available and taking it back to its roots with a look that truly captures the original, easy-going smooth of the ’70s.”

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Report: Ukrop enters prepared foods, baked goods biz

BY Alaric DeArment

RICHMOND, Va. The Ukrop family may have exited the supermarket business with the sale of the Ukrop’s chain to Royal Ahold subsidiary Giant Food of Carlisle, Pa. — and the conversion of its stores to Martin’s Food Markets — but the family hasn’t given up on food altogether, according to published reports.

The Richmond, Va., Times-Dispatch reported Monday that Robert Ukrop had started a new company, Ukrop’s Homestyle Foods, which makes prepared foods and baked goods.

The company is marketing much of the food through Martin’s Food Markets, as well as to some other chains, though the Times-Dispatch reported that neither Ukrop’s Homestyle nor Martin’s would disclose terms of the deal.

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