New men’s grooming line pampers men with sampling event at Duane Reade’s 40 Wall St.
NEW YORK — Looking to promote its new men’s grooming line, now available chain-wide at Duane Reade, the a|MEN|ity brand set up shop at Duane Reade’s flagship store at 40 Wall St., on Wednesday, to educate men on the brand, hand out samples and offer shaves and mini massages.
The a|MEN|ity brand, which is positioned as “the pioneer of men’s clinical grooming,” entered all of Duane Reade’s 250-plus locations in the spring. Prior to its launch in the New York market, the brand was available only in boutiques, through online grooming and beauty sites, and overseas.
The collection at Duane Reade is comprised of five products: gel face cleanser, shave cream, aftershave and face moisturizer, balm and antibreakout gel. Prices range between $14.99 and $29.99.
“Being from the greater New York area and having [worked] in the city for over a decade, I get a big thrill out of a|MEN|ity’s partnership with Duane Reade," stated a|MEN|ity founder and CEO Kimberly Pecoraro. "Our brand is growing and I can think of no better way to reach New Yorkers than to be in such a popular and user-friendly retailer. Our loyalists are career-driven, image-conscious men who are short of time, and they do a great deal of their grooming and skin care shopping in pharmacies, so Duane Reade is a natural fit. We want to be more available to our customers as well as make new brand converts.”
The formulas are made with a patent-pending ingredient complex, known as Pro-Form 6, which combines six ingredients (willow bark extract, rutin, provitamin B5 panthenol, bisobolol, hyaluronic acid and liposomal vitamins A, C and E). They are oil-free, fragrance-free and alcohol-free.
The line is designed to be multiaction, as many men do not like to have a regimen that extends beyond three steps, the manufacturer stated.
Kimberly-Clark adds global innovation center to network
DALLAS — Kimberly-Clark is expanding its worldwide innovation capabilities with the establishment of a global innovation center that will be based in Bogota, Colombia.
The facility, which is the first of its kind in the region, will develop products using local and regional insights to meet broader consumer needs, Kimberly-Clark said. The facility joins the recently announced global innovation center in Seoul, Korea, along with North American facilities in Neenah, Wis., and Roswell, Ga.
"Innovation is a core strategy of our global business plan," Kimberly-Clark VP product development Cindy Panning said. "We intend to further leverage our leadership by coupling integrated marketing programs with winning innovation around the world to grow our categories and our businesses. Our global innovation centers will help us stay competitive in a fast-changing environment."
Shoppers fetching natural dog food
NEW YORK — Pet lovers want the best for their furry friends. Last year, Americans spent $55 billion on their pets, according to Packaged Facts, and the upward trend shows no signs of slowing.
One of the brightest spots in the pet category is natural and organic pet food. While Packaged Facts estimated that the market segment accounts for about 7% of pet food sales, the market research firm sees a huge upside to the segment.
The American Pet Products Association said pet food trends are mimicking human food and diet trends. Antioxidant ingredients are likely to become common. Formulas designed to combat pet obesity also are becoming more popular. Veterinarians estimated that 14% of cats and 12% of dogs are obese.
The article above is part of the DSN Category Review Series. For the complete Pet Food Sell-Through Report, including extensive charts, data and more analysis, click here.