New marketing platform lets brands target affinity groups
NEW YORK — InComm, a prepaid product and transaction services company, and Marketing Werks, a division of Crossmark, have announced the launch of Afiniti, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups.
Afiniti leverages InComm’s payment platform and Marketing Werks’ brand engagement platform to create opportunities for brands to directly access members of affinity groups. Afiniti uses data and insights to deliver customized offers, information and rewards that are instantly redeemable in-store at the point of sale.
Afiniti will be available across multiple classes of trade by June 2014.
Colgate sees boost in North America Q1 sales
NEW YORK — Colgate-Palmolive today reported that North America net sales increased 2.5% during the first quarter.
The company noted that new product launches in the United States contributed to volume growth. Market share gains year to date were seen in manual toothbrushes, mouthwash, dish liquids, liquid cleaners and fabric conditioners. In toothpaste, Colgate Optic White, Colgate Optic White Dual Action, Colgate Optic White Platinum Whiten and Protect, Colgate Total Advanced Clean and Tom’s of Maine toothpastes had strong sales during the quarter, the company stated.
In manual toothbrushes, its U.S. market share reaching a record 41.9% year to date, up 4.5 share points versus the year ago period. This success was driven by strong sales of Colgate 360° Optic White Toothbrush + Built-In Whitening Pen, Colgate 360° Optic White, Colgate 360° Total Advanced Floss Tip bristles and Colgate Slim Soft manual toothbrushes, the company stated.
Worldwide net sales for the quarter totaled $4.33 million in first quarter 2014, even with first quarter 2013.
Net income and diluted earnings per share in first quarter 2014 were $388 million and 42 cents, respectively. Net income in first quarter 2014 included an after-tax charge of $174 million related to the re-measurement of the Venezuelan balance sheet as a result of several changes to Venezuela’s foreign exchange system enacted by the Venezuelan government during the first quarter of 2014. Net income in first quarter 2014 also included $74 million of after-tax charges resulting from the implementation of the previously disclosed four-year 2012 Restructuring Program and costs associated with the sale of land in Mexico.
Net income and diluted earnings per share in first quarter 2013 were $460 million and 48 cents, respectively. Net income in first quarter 2013 included after-tax charges of $166 million.
“We expect our growth momentum to continue as we progress through the year. Our 2012 Restructuring Program is on track and proceeding smoothly. We also continue to be sharply focused on our aggressive funding-the-growth programs and our strategic worldwide pricing initiatives,” said Ian Cook, chairman, president and CEO.
Cook added, “Looking forward, we anticipate another year of strong organic sales growth and gross margin expansion in 2014, and expect diluted earnings per share for the year to grow 4% to 5% on a dollar basis and at a double-digit rate on a currency neutral basis.”
Popchips steps up the flavor
SAN FRANCISCO — Popchips, a popped snack company, earlier this week announced that it’s giving consumers "more to love," as it infuses its snacks with bolder flavors and 15% more chips for the same price.
The company also announced new Tortilla Popchips, which are made with real masa and come in zesty nacho cheese, ranch and chili limon flavors. Popchips stepped up its cheddar offering, which is now cheddar & sour cream. Its popular sour cream & onion got a flavor punch as well.
"At popchips our job is never done," said Popchips CEO, Paul Davis. "As our company grows and the snacking world evolves, we continue to make it our mission to bring great tasting innovation to the snack aisle. We’re excited to give our snackers more to love about popchips with bigger bags and bolder flavors."
Popchips are sold at more than 30,000 retailers across North America and the United Kingdom, including Whole Foods, Safeway, Kroger, Target, Walgreens, Wegmans, Loblaws, select Costco locations and online at Store.Popchips.com