BEAUTY CARE

New Love2Love fragrance collection hits Walmart

BY Antoinette Alexander

NEW YORK — Coty has introduced the new Love2Love fragrance collection, inspired by a spectrum of colors that express a woman’s joy and sheer happiness.

Each scent was designed to capture a stylish duo of ingredients that reflect perfect pairs in love.

Fresh Rose + Peach: This scent opens with juicy notes of peach nectar, lychee and fresh cassis buds to evoke joy and optimism. The middle notes of geranium and Bulgarian rose oil infuse innocence and femininity into the fragrance, while the blend of musk and orris at the base provide a dose of comforting warmth and tenderness.

Jasmine + Sparkling Mimosa: Lighthearted and fresh, this fragrance represents the spirit of a radiant, carefree woman. It kicks off with an energetic blend of dewy peony, raspberry kiss and sparkling mimosa. That burst of freshness mingles with middle notes of honeysuckle, jasmine and sweet pea then joins with skin musk, warm rosewood and almond blossom at the base to wrap you in a subtle veil of sensuality.

Freesia + Violet Petals: This scent begins with a delicately sweet mix of peach blossom, lily petals and lavender blooms then gives way to classic, feminine heart notes of freesia, rose and violet blossom. The base notes of sheer musk, heliotropine and cedarwood almost seem to emerge spontaneously.

Orange Blossom + White Musk: A refreshing cocktail of sparkling bergamot and juicy orange notes open up this fragrance. The citrusy pair captures the feeling of unbridled happiness. Orange blossom and soft peony at the heart of the scent create an element of femininity and the trace of orris, white musk and cozy sandalwood add an intriguing, sensual aspect to the mix.

The Love2Love collection is enclosed in feminine and sophisticated flacons with juice that is tinted in soft shades of pink, green, lavender and orange. The white flowers on the front of the cartons and on the bottles were incorporated to capture the spirit of the unique floral notes in each scent.

The Love2Love collection launched in February at Walmart stores nationwide and Walmart.com.

 

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Revlon’s Parfumerie collection brings fragrance to nails

BY Antoinette Alexander

NEW YORK — Revlon recently introduced a whole new way to experience color with Revlon Parfumerie Scented Nail Enamel.

When the enamel dries it provides a light fragrance that promises to last all day. Revlon Parfumerie offers 24 scented colors in a variety of finishes from creams to glitters. The collection is divided into three fragrance and color families: Fruits & Florals for exotic and fruity fragrance notes in vibrant shades; Sweets & Spices for woody, spicy fragrance notes in deep, rich shades; and Freshes for crisp, clean scents in light and airy shades. Revlon Parfumerie uses fragrance and essential oils so beauty mavens are given a scent that is reminiscent of their daily perfume.

The enamel has a suggested retail price of $5.99 each.

 

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Q&A: The ‘magic’ touch with Mezei Jefferson of Softsheen-Carson

BY Antoinette Alexander

With a history that goes back more than 100 years, Softsheen-Carson’s Magic Shave has become a legacy brand within the African-American male grooming segment. To learn more about the brand’s history and its new Bump Rescue Skincare line, Drug Store News recently talked with Mezei Jefferson, director of education for Softsheen-Carson.

DSN: After more than 100 years, Magic Shave was reformulated and revamped with a new look. Can you elaborate?

Jefferson: Magic Shave has been the pioneer in men’s depilatories for more than 100 years. With that said, in 2013 we decided to re-introduce their iconic men’s shaving brand Magic Shave. Keeping its classic, unique formula — available in both a powder and cream form — Magic Shave continues to remove men’s facial hair while reducing the occurrence of razor bumps, revealing a smooth, clean and razor-bump-free face.

To stay at the forefront of men’s grooming needs, Magic Shave has improved its convenient cream shave lineup to be faster-acting with a new fragrance and a cool new look. The new, reformulated Magic Cream Shave now “works in four minutes and lasts for four days” — a key shaving benefit for today’s on-the-go, busy man. Consumers also will enjoy the updated “fresh scented fragrance,” an herbal blend of mint and basil. Lastly, the new Magic Cream Shave packaging has been upgraded with a cool, contemporary-yet-classic feel.

DSN: Can you tell us about the new Magic Shave Bump Rescue Skincare line?

Jefferson: The history of Magic really is for the African-American man, but [also] really any guy who shaves and is prone to razor bumps. … The purpose of Magic Shave was to allow men to get a close, smooth shave without the use of a razor so they wouldn’t get razor bumps. As we continue to expand the brand and listen to our consumers’ needs, we are proud to introduce the new Magic Shave Bump Rescue Skincare Line, a range of three skin care products formulated to help men visibly reduce the look of razor bumps. The [Magic Shave Bump Rescue Skincare] line includes an exfoliating cleanser that will visibly reduce the appearance of bumps and also has charcoal to absorb excess oils and exfoliate the skin. … Then we have a moisturizer, and we made ours a 2-in-1 moisturizer. This product really is replacing our previous Bump Rescue. … So, with the 2-in-1 moisturizer you get the benefit of the Bump Rescue, and then you also get the moisturization. … Then the final product is a spot treatment [for acne or razor bump breakouts]. Magic Shave Bump Rescue Skincare Line visibly reduces the appearance of bumps, fights blackheads, helps prevent new acne blemishes and diminishes the look of ingrown hairs.

DSN: What makes these products unique and different from the competition?

Jefferson: Obviously, the first thing is that it is coming from Softsheen-Carson. We have our Ethnic, Hair and Skin Institute in Chicago. This comprehensive system is built around cutting-edge technologies and contains such key ingredients as salicylic acid, charcoal, zinc and allantoin to deliver smoother skin. [Plus], there’s not a lot of product out there that is dedicated to the African-American male. The launch marks an exciting entrance to Magic Shave’s journey into the skin care category.

DSN: Are there any new marketing initiatives in the works for the Magic brand?

Jefferson: You will be seeing a lot more from Magic. We are going to do different events around the country, and people will really be able to get out and experience the brand.

DSN: How can retailers better reach the African-American male shopper?

Jefferson: I think for the African-American male it is [about] product location. It has to be in the section they are going to in the store because men are not always going to want to walk through the shampoo aisle and the hair color aisle to find what they are looking for. The packaging, imagery and location are all really big when you’re targeting a male shopper. Also, they have to use it somewhere or see in somewhere because in the African-American community, barbershops are like the meeting place.

DSN: What are some challenges currently facing the men’s grooming segment, and how can Softsheen-Carson help retailers overcome those challenges?

Jefferson: Men want something quick and easy, and if there’s a dual purpose for it, that’s even better because they aren’t going to spend a lot of time. And I think the education piece of it really is key. … They need to really understand that there are other alternatives out there, or they need to understand how good grooming and good skin care will make a big difference. That’s why with our campaign this year we have a variety of different men from all walks of life to try to resonate [with consumers].

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