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New Listerine Total Care Zero offers consumers less intense experience

BY Antoinette Alexander

NEW YORK — Oral care brand Listerine has introduced its new Listerine Total Care Zero.

New Listerine Total Care Zero boasts a less intense flavor and zero-alcohol formula. Product benefits, according to the manufacturer, include:

  • Restoring enamel;
  • Helping to prevent cavities;
  • Strengthening teeth;
  • Killing the germs that cause bad breath;
  • Freshening breath; and
  • Cleaning the whole mouth.

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New Le Edge designed for face, body exfoliation

BY Antoinette Alexander

ENCINITAS, Calif. — Le-Edge USA has introduced Le Edge for face and body exfoliation.

The ergonomically designed, hand-held personal exfoliating tool features a finely sculpted surgical-grade stainless steel "edge" with power grips for fingers.

It is precision-designed to remove with ease dead skin cells, oil, dirt and pollutants from the skin’s surface, as well as restore skin texture. No chemicals are needed: just warm water when showering or bathing.

Safe for pre- and post-tan and for preshaving or waxing use, Le Edge can be used on all skin complexions, types and locations from face to toes, the company stated.

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Eufora develops Details Dry Spray Wax for all hair types

BY Antoinette Alexander

SAN DIEGO — Eufora has unveiled its new Details Dry Spray Wax, which is designed to add texture to all hair lengths without a sticky, tacky product feel or flaky residue.

The formula utilizes certified organic aloe vera with other botanical ingredients to create an aerosol spray that adds dimension and volume to any hair type. The product is water soluble so it washes out with one shampoo.

The product launched in October and has a suggested retail price is $21.50.

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