New line of juice blends touts 60 calories, three vegetables per serving
MIDDLETOWN, N.J. — FaVe Juice has launched a line of beverages that provides three servings of vegetables in each 8-oz. glass.
The company said its FaVe 60-calorie, 100% juice blends will be available in strawberry banana kiwi, blueberry pomegranate goji, and orange tangerine pineapple flavors.
FaVe’s new line will hit store shelves in early 2012.
Hostess hosts contest for Donettes brand in line with debut of holiday seasonal packaging
IRVING, Texas — Hostess is launching a contest that invites fans of its Donettes brand to receive a chance to win a grand prize of $2,500, as well as free Donettes for a year.
The Donettes "Name the Penguins" contest asks fans to suggest names for the four new penguins on the seasonal Donettes packaging. A different pengiun represents one of each Donettes variety — powdered, frosted, frosted devil’s food and limited-edition holiday gingerbread spice. From Nov. 22 to Dec. 11, Hostess will gather submissions from fans and soon after will announce five finalists. From Dec. 17 to Dec. 31, consumers will have the opportunity to vote on Facebook for their favorite names from that group of finalists.
In related news, Hostess said its multipack chocolate cupcakes and Twinkies products also will tout holiday packaging.
Perrigo gains approval for new store-brand infant formula offering
ALLEGAN, Mich. — Perrigo on Tuesday announced it received Food and Drug Administration clearance to market and distribute infant formula that contains 100% partially hydrolyzed whey protein. The store-brand Comfort Care infant formula is designed for babies with fussiness or gas and will be sold as a nutritionally comparable version of Gerber Good Start gentle infant formula at leading retailers in 2012.
Sales of the national brand are estimated to be $55 million for the latest 52-weeks, as measured by SymphonyIRI Group.
"Our presence in the infant formula market is growing as we continue to offer high quality nutritional products like Comfort Care infant formula to parents that support healthy growth and development while meeting the same nutritional and safety standards as the national brand," Perrigo chairman and CEO Joseph Papa said.
The new store-brand Comfort Care infant formula contains prebiotics to support a baby’s natural immune system, DHA and ARA to support brain and eye development, and is easy to digest.