New Lierac Paris eye makeup remover strengthens eyelashes
NEW YORK Lierac Paris, which is manufactured and distributed by Ales Group USA, has developed the new Diopti Demaq gentle eye makeup remover that strengthens eyelashes.
The product, priced at $24, will be available beginning in September at European skin care centers at select CVS/pharmacy and Duane Reade locations.
The active ingredients include:
- Floral waters of rose and cornflower to purify and refresh;
- Linden and mallow extracts to calm and soften with anti-inflammatory properties;
- Keratin and vitamin B5 to protect lashes and boost growth; and
- Glycerin and fucogel to hydrate.
Diopti Demaq is paraben-free and contains no added fragrances, artificial colors or phenoxyethanol. It also is alcohol-free and safe for sensitive skin and contact lens wearers.
Proactiv gets new face: Pop star Justin Bieber
PALM DESERT, Calif. Acne-fighting system Proactiv has tapped pop star Justin Bieber to be its newest spokesperson for the brand.
The Canadian-born YouTube sensation joins a line-up of celebrity spokespeople, including music artists Katy Perry and Avril Lavigne, actresses Jenna Fischer and Jennifer Love Hewitt and singer and professional dancer-actress Julianne Hough.
As a spokesperson, Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s marketing campaign. He also will raise awareness for Pencils of Promise, a nonprofit organization started less than two years ago to build schools and increase educational opportunities in less fortunate communities around the world.
Former acne sufferers and dermatologists Katie Rodan, M.D. and Kathy Fields, M.D. developed Proactiv, which is sold direct to consumers. The brand is celebrating its 15th anniversary in 2010.
Mad Gab’s launches new lip shimmers line
WESTBROOK, Maine Mad Gab’s Wildly Natural Bodycare, which currently sells its products in select specialty shops in the United States and Canada, has introduced a new line of natural lip shimmers.
The natural lip shimmers (in moose, bear or zoo and aquarium animal graphics) provide a hint of color and are infused with shea butter and mango butter.
The shades include ballet pink, deep plum and light rose. The suggested retail price is $5 each.