BEAUTY CARE

New Kotex Natural Balance Web video series features comedian Heather McDonald

BY Antoinette Alexander

DALLAS — Kimberly-Clark’s feminine care brand Kotex Natural Balance has teamed up with comedian Heather McDonald for a new Web video series.

The series, which started May 7, is featured on the Kotex Natural Balance Facebook page and YouTube channel. McDonald stars in the series, calling out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.

"Hide your trampolines, America, because if a woman on her period is nearby, her pad is scientifically engineered to make her three times more likely to jump on it, thanks to its new Elastibounce Lining technology," joked McDonald, who is best known for her role as writer and story producer on E!’s "Chelsea Lately." "I love that Kotex Natural Balance is being honest and real with these videos and setting the record straight about what’s necessary and what’s not."

Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.

Kotex Natural Balance is a line of pads, liners and tampons. The pads and liners include a cover that is soft on skin and includes a hint of aloe and vitamin E. All Kotex Natural Balance products feature a breathable touch of natural cotton.

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Johnson Products names new CEO

BY Antoinette Alexander

NEW YORK — Ethnic hair care company Johnson Products has announced that its CEO, Eric Brown, will become executive chair as the company restructures and prepares for future growth.

Succeeding Brown as CEO is Gabrielle Greene, who has worked in the financial services industry for more than 25 years. She serves on several corporate boards, including Whole Foods and Stage Stores.

In his new role, Brown will be actively involved with JPC, as well as focused on strategic initiatives and potential acquisitions.

Renee Cottrell-Brown will remain in her current role as chief marketing officer.

“During my tenure as CEO of Johnson Products Co., I have been extremely proud of all that we have accomplished since acquiring the company in 2009,” Brown stated. “As we prepare for the future, my new role as executive chair will now allow me to focus on important strategic initiatives that will make JPC stronger.”
 
In March 2009, Brown led the acquisition of Johnson Products from Procter and Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor. At that time, the strategic direction for JPC was to strengthen the company’s signature brands, Ultra Sheen and Gentle Treatment, in the United States and around the world. Within the first 18 months after the acquisition, JPC saw 20% growth in revenues under Brown’s leadership.

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Maybelline NY develops its first gel-mousse mascara

BY Antoinette Alexander

NEW YORK — Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

“Mega Plush gives women the lush lashes they crave. The look is fullness to the max, yet the technology behind the formula keeps lashes soft and supple so they won’t feel stiff or brittle,” stated Ali Goldstein, VP marketing for Maybelline New York-Garnier. “This is a breakthrough in the volume category.”

The new gel-mousse formula contains 40% less hard waxes. Volume is further amplified through its Flexor Brush technology. The oversized brush works two ways: The big bristles envelop each lash, while the flexible head shock-absorbs for less pulling and more lifting.

The new Mega Plush mascara, which comes in five shades, will be available beginning in June at a suggested retail price of $7.77.

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