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New Kettle potato chips campaign: Let’s ‘crunch loud’

BY Allison Cerra

SALEM, Ore. Kettle brand potato chips is kicking off a campaign catered to chip lovers that crunch loud.

The Loud Food Club campaign reminds Kettle brand potato chips fans that loud crunching is nothing to be ashamed of, the company said, with its new site CrunchProud.com.

The Crunch Proud campaign promotion is fully integrated across in-store and online advertising. To drive consumer demand for Kettle Brand chips in stores, market-specific, free-standing inserts and in-store shipper displays featuring custom graphics are designed to generate excitement and purchase. Interactive social media content on the Kettle Brand Facebook page and Twitter profile, along with Facebook advertising, prompts fans to visit the Kettle Brand Crunch Proud website for a chance to win free chips for a year.

“At its potato-y core, every Kettle Brand chip is born to be crunched, and this summer we’re celebrating those who proudly crunch loud,” said Julie Dunmire, Kettle Brand director.

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Rescue Remedy Pet seeks to curb pet anxiety

BY Allison Cerra

NORTH ANDOVER, Mass. An all-natural remedy for pet anxiety has hit store shelves.

Available in dropper format and suitable for use on pets of all shapes and sizes — including dogs, cats, horses, fish (add to water) and birds — Rescue Remedy Pet is ideal for sensitive pets that experience travel or separation anxiety, or for those that fear loud noises or interaction with other animals.

Rescue Remedy Pet is available for $13.95 in a 10 mL drop container at Whole Foods and anywhere natural products are sold.

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Marcal’s Small Steps package now includes Environmental Facts panel

BY Allison Cerra

ELMWOOD PARK, N.J. A new feature can be found on the front of Marcal’s Small Steps packaging.

The paper towels now will include a nutrition facts-style Environmental Facts panel detailing information like recycled paper content (100%), how much chlorine bleach was used for whitening (0%) and use of chemical-based additives like fragrances and dyes (0%). It is the first of its category to include the panel. The Environmental Facts panel spearheads Marcal’s Right to Know initiative, geared to help consumers navigate green product claims and manufacturing practices.

“The Environmental Facts panel grew out of our discussions with consumers, who are consistently shocked to learn 98% of household paper goods are made by cutting down trees, even with today’s blue bin recycling,” said MJ Jolda, Marcal’s SVP marketing.  “It helped us realize shoppers wanting to make better choices need better information.”

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