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New HHS Web portal to drive innovative disease state management

BY Michael Johnsen

WASHINGTON — The Department of Health and Human Services on Friday launched a new Web portal that very well could make niche marketing of pharmaceutical and over-the-counter medicines easier to execute.

The portal, called the Health Indicators Warehouse, represents a collection of health and healthcare indicators that can be parceled out by:

  • The health of a population (e.g., life expectancy, mortality, disease incidence or prevalence, or other health states);

  • Determinants of health (e.g., health behaviors, health risk factors, physical environments and socioeconomic environments); and

  • Healthcare access, cost, quality and use.

A health indicator may be defined for a specific population, place, political jurisdiction or geographic area.

“We recognize that one of the keys to better health and health care is data-driven decision-making at all levels, and the HHS warehouse lowers the barrier for development of technologies to achieve this goal,” stated Todd Park, HHS chief technology officer.

“The Health Indicators Warehouse provides a new public resource needed to fuel development of innovative information technology applications needed to improve health and healthcare decision-making,” stated HHS secretary Kathleen Sebelius.

Presently, the Health Indicators Warehouse includes nearly 1,200 health indicators derived from more than 170 different data sources.

For more information about the Health Indicators Warehouse, visit HealthIndicators.gov.

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Meg Whitman rejoins P&G’s board

BY Allison Cerra

CINCINNATI — The former president and CEO of eBay has returned to Procter & Gamble’s board of directors, effective immediately.

Meg Whitman, who worked as a brand assistant for P&G after graduating from Harvard Business School, served on P&G’s board from 2003 to 2008. During her career, Whitman served as president and CEO of eBay from 1998 until 2008. Whitman also ran for governor of California in the 2010 elections.

"Meg was an outstanding director during her initial time on the board, and we are delighted to be able to welcome her back," said Robert McDonald, P&G chairman, president and CEO. "[Meg’s] business knowledge, vision and passion for winning are qualities that will serve the board and P&G well in the years ahead."

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Crayola slated to launch new creative activities this summer

BY Allison Cerra

EASTON, Pa. — Crayola is looking to dazzle kids and parents alike with a new lineup of creative activities.

The new products, available this August, include:

  • Glow Explosion sand art sculptures, for children ages 6 years and older, with a suggested retail price of $9.99;

  • Washable glow chalk, for children ages 6 years and older, with an SRP of $9.99;

  • Washable colored bubble launcher, for children ages 4 years and older, with an SRP of $14.99;

  • Crayola Story Studio kits, which include the "Crayola Story Studio comic maker: Spiderman," the "Crayola Story Studio fairy tale maker: Disney princess" and the "Crayola Story Studio adventure maker: Disney-Pixar ‘Cars 2.’" For children ages 5 years and older, with an SRP of $9.99;

  • The Crayola iMarker, which brings digital coloring and drawing to life by using the iconic colors from Crayola and includes a free ColorStudio HD app download on the iPad. For children ages 3 years and older, with an SRP of $29.99;

  • Mess Free Color Wonder metallic paper, a mess-free marker and paper system, for children ages 3 years and older, with an SRP of $9.99; and

  • Crayola’s 3-D dry-erase activity set, for children ages 5 years and older, with an SRP of $12.99.

Crayola is presenting the new products at this year’s Toy Fair, held in New York.

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