BEAUTY CARE

New Gum Star Wars toothbrushes aim to help children establish healthy dental habits

BY Antoinette Alexander

CHICAGO — Hitting retail shelves for spring is the new line of Gum Star Wars-branded toothbrushes from Sunstar Americas, in partnership with Lucasfilm.

The new toothbrushes are designed to encourage children to learn how to perfect their brushing skills. According to a national survey, a majority of dentists said that children don’t brush long enough (90%) or properly (76%). However, nearly all dentists (99%) agree that making brushing fun, and the type of toothbrush used, can help motivate children to brush their teeth and establish healthy dental habits.

The Gum Star Wars line of toothbrushes features three different products that come in unique character designs:

  • The Gum Star Wars Lightsaber toothbrush is lightsaber-shaped and flashes for 60-second intervals to encourage longer brushing. Plus, interdental trim bristles align with the interdental arch to gently remove plaque between teeth. The unique molded lightsaber design is available in three character: Anakin Skywalker, Yoda and Darth Vader.

  • The Gum Star Wars power toothbrush features ultra-soft oscillating bristles that gently massage gums and teeth, along with a suction cup base that reduces counter clutter and helps keep the brush head clean. The toothbrush is available in two characters: Darth Vader and Clone Captain Rex; and

  • The Gum Star Wars manual toothbrush comes in a twin pack and includes soft bristles with Dome Trim, which, according to the manufacturer, is clinically proven to provide exceptional plaque removal on tooth surfaces and below the gum line. The toothbrush is available in four characters: Anakin Skywalker, Yoda, Darth Vader and Clone Captain Rex.
     

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GMDC creates new post to direct expansion into digital media

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center on Thursday named Kellee Hardy the association’s communications specialist.

"With the growing importance of digital media and communications, new innovations to reach our target audience, and the increasing presence of social media, GMDC set out to find an excellent fit to work in our communications department," GMDC director industry insights and communications Mark Mechelse said. "With a spirit of service and excellence to serve our retailers, wholesalers, suppliers and service companies, we were very fortunate to add Kellee Hardy to fulfill a newly created role in our organization. … GMDC is planning to greatly enhance its presence in digital media, and Kellee will play a key role in providing and implementing those communications to our members."

Kellee has more than 17 years of customer service and marketing experience and has a degree in communications from Texas State University. She has a diverse background including TV media relations, promotions, Web development, social media and trade shows. As communications specialist, Kellee will be responsible for the management of GMDC’s social media platforms and editorial interface with members and non-members through trade and public relations. The scope of her responsibilities will also include the maintenance and enhancement of existing company websites. She will also publish the GMDC weekly e-newsletter "Business Spotlight" that reaches more than 4,500 companies, executives and decision-makers with the latest news on business trends, consumer and industry updates.


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Hawaiian Tropic named Mercedes-Benz Fashion Week Swim 2013 Collections sun care sponsor

BY Antoinette Alexander

SHELTON, Conn. — Hawaiian Tropic Sun Care is taking its newest product — Hawaiian Tropic Silk Hydration lotion sunscreen — to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.

New Hawaiian Tropic Silk Hydration lotion sunscreen was developed to deliver intense moisture as a solution for dull and dry skin that often is a result of long days soaking up the sun. The sunscreen’s lightweight, hydrating ribbons are infused with silk protein and shea butter to pamper and protect skin when in the sun, providing 12-hour moisturization, the manufacturer stated. Hawaiian Tropic Silk Hydration lotion sunscreen provides broad spectrum UVA and UVB protection, along with antioxidants, botanicals, a warm tropical fragrance and a lightweight, nongreasy feel. It is available in SPF 12, 30 and 50.

The Hawaiian Tropic brand is giving one fashionista the opportunity to attend Mercedes-Benz Fashion Week Swim. Through May 31, sun lovers are invited to enter the "Hawaiian Tropic Brand Style Your Skin" sweepstakes on a dedicated Mercedes-Benz Fashion Week Swim tab on the Hawaiian Tropic brand Facebook page. An additional 25 fans will be awarded with a Hawaiian Tropic brand gift basket.

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