New flavors join Crystal Light Pure’s roster
NEW YORK — Crystal Light Pure has added three new fruity flavors to its line.
The brand now includes tropical blend, mixed berry and lemonade varieties, which offer the flavorful benefits of Crystal Light, such as no artificial sweeteners, flavors or preservatives, the company said. Each 8-oz. serving of Crystal Light Pure boasts 15 calories and 4 g of sugar per serving and is sweetened with Truvia, an all-natural, no-calorie sweetener.
With these additions, the Crystal Light Pure line now offers five flavors, including grape and strawberry kiwi.
Larry King and wife star in BreathGemz campaign
ENCINO, Calif. — Larry King is taking on a new role for television viewers who are used to seeing him behind the hosting desk at CNN, as he will serve as the spokesman for BreathGemz, a breath freshener product.
King and his wife, Shawn, will star in a widespread media campaign to nationally launch the product, a minted coated capsule that is ingested by swallowing.
BreathGemz comes to the market from Anthony and Lauren Raissen’s Gemz Brands USA. The husband and wife team have successfully launched many national brands.
The direct response television and radio campaign featuring the Kings is designed to educate the consumer, create national awareness and drive demand for BreathGemz at the retail store level.
Coca-Cola’s Give It Back racks a nod to sustainability commitment
ATLANTA — Coca-Cola has developed 100% recyclable display racks for use in U.S. grocery and convenience stores.
The new Give It Back racks are stand-alone units made of easily recyclable corrugated cardboard, Coca-Cola said. The soft drink giant said the merchandise displays expand its commitment to sustainability. The racks currently are being tested in select markets and are expected to become widely available in late 2011.
"Coca-Cola recovered 400 million lbs. of cans and bottles in the U.S. in 2010, yet we want to do more," said Gary Wygant, VP business development of Coca-Cola Recycling. "By creating a 100% recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging."