New Fiber One bars combine taste, nutrition
MINNEAPOLIS — General Mills has introduced a new protein bar that it said was designed to satisfy cravings while being healthy.
The company announced the introduction of Fiber One Protein Bars, available in caramel nut and coconut almond flavors. The caramel nut bar contains seven grams of protein and 130 calories, while the coconut almond bar contains six grams of protein and 140 calories.
"At the start of the New Year, many Americans make resolutions to eat healthier, but it can be difficult to find smart options in the snack aisle that deliver on both nutrition and flavor," Fiber One associate marketing manager Katherine Zonino said. "It’s time to find a snack that truly satisfies. Fiber One Protein Bars deliver the taste you crave, but with the nutritional benefits of fiber and protein, making it easy to stay on track."
Vestcom launches shelf solution to ease confusion shopping supplements
LITTLE ROCK, Ark. — Vestcom on Tuesday launched VitaAisles, a shopper-friendly, comprehensive in-store education program designed to support consumer demand for health information regarding vitamins, minerals and supplements.
The program delivers those evidence-based claims for vitamins, minerals and supplements at the shelf edge, specifically addressing such common consumer health concerns as heart, glucose, joint and bone health. According to a survey sponsored by Vestcom, as many as 74% of supplement shoppers would like to have more detailed information at the store shelf, and more than half (58%) were confused by the information on vitamin and supplement packaging.
"The introduction of VitaAisles is an integral part of our commitment to provide retailers with relevant shelf-edge marketing solutions and easy-to-navigate in-store health education programs that meet the needs of shoppers today," stated George Wishart, chief commercial officer, Vestcom. "We see vitaAisles as an effective way to mitigate product and health issues that concern consumers as well as provide an avenue for retailers to increase shopper engagement."
Evenup device offers ‘lift’ to patients wearing a fracture boot
BUFORD, Ga. — "I can’t wear this thing." That’s the sentiment from some patients when their doctor presents a fracture boot to them after a leg injury. Most often, it’s not simply an aesthetic choice. The slight discrepancy in leg length while wearing a fracture boot can cause patients intolerable pain and discomfort. The removable, reusable and adjustable Evenup shoelift equalizes the induced limb-length discrepancy caused by fracture walkers, cast boots or a thick-soled wound-healing shoe.
Evenup is a new and innovative product that helps reduce strain of the knees, hips and back often associated with walking in a fracture boot, wound-healing shoe or cast. When you apply an Evenup to the opposite foot, you’re guaranteed to reduce strain and feel better. Evenup helps prevent back, hip and knee injury by leveling a person’s gait.
The Evenup comes in three sizes to fit almost every shoe size, and can be used on both the right and left feet. You can easily adjust the height of the Evenup from 1-cm to a 2-cm lift.