BEAUTY CARE

New Eucerin lotions feature enhanced gluco-glycerol formula

BY Antoinette Alexander

NORWALK, Conn. — Beiersdorf’s Eucerin skin care brand has expanded its Eucerin Repair line with two new moisturizing lotions.

Hitting shelves is the new Eucerin Professional Repair Lotion — extremely dry skin lotion, and the Eucerin Smoothing Repair — dry skin lotion.

The Eucerin Professional Repair Lotion — extremely dry skin lotion is a concentrated formula that is designed to improve moisture reserves, strengthen the skin’s barrier to lock in hydration and alleviate tight, flaky skin. It features 10% Urea, the highest percentage available without a prescription, to rehydrate dry, scaly skin, the manufacturer stated. The suggested retail price is $7.99.

The new Eucerin Smoothing Repair — dry skin lotion is designed to help skin retain moisture for more than 24 hours. It is recommended for those with xerosis. The suggested retail price is $11.99.

Both formulas feature gluco-glycerol to improve moisture supply to the stratum corneum and ceramide-3 to improve barrier function and reduce water loss. They are free of dyes and fragrance.

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New Revlon QuietPro hair dryer aims to cut noise, drying time

BY Antoinette Alexander

NEW YORK — The new Revlon brand QuietPro hair dryer aims to deliver all the power of a leading hair dryer with half of the noise.
 
With its U-shaped end cap design, airflow is increased resulting in a reported 50% faster dry time. The vertical mounted centrifugal fan makes this possible by maximizing speed and using energy efficient technology.
 
The Revlon QuietPro comes in two finishes: raspberry and teal. It will be available at Wal-Mart and Ulta stores in March with a suggested retail price ranging from $29.99 to $34.99.

 

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Got2b develops new texturing powder for perfectly tousled locks

BY Antoinette Alexander

IRVINE, Caif. — Styling brand Göt2b has introduced its new Göt2b Powder’ful Back 2 Bed Texture powder, a styling powder that promises to deliver just-rolled-out-of-bed, perfectly tousled locks.
 
The new product comes on the heels of the release of Göt2b Powder’ful volumizing styling powder. The new weightless texturizing powder is designed to create an effortlessly natural, tousled look in 10 seconds flat. The powder delivers flexible control and a satin matte finish.
 
Göt2b Powder’ful Back 2 Bed Texture powder has a suggested retail price of $5.99 is available as of February at Walgreens, CVS, Rite Aid, Ulta and Meijer locations.
 

 

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