New ‘energy’ lip balm launched
LOS ANGELES — Pacific Shore Holdings on Thursday launched the Energy-X SPF 30 lip balm — an “energy” lip care product infused with green tea and hoodia gordonii extracts, as well as caffeine, as an alternative to energy shots.
Energy-X SPF 30 lip balm is available in a lemon-lime flavor for a suggested $4.99.
Coppertone rolls out foaming lotion sunscreens
WHITEHOUSE STATION, N.J. — Coppertone, which is made by Merck’s Consumer Care division, is gearing up for summer with its new foaming lotion sunscreens.
"Our breakthrough foaming lotion technology offered the opportunity to reinvent our Water Babies and Oil Free products," stated Patricia Agin, fellow in skin care research and development at the Solar Research Center. "We continuously innovate to meet consumers’ evolving needs for gentle protection in easy-to-use formulas."
The new products for 2011 include:
- Coppertone Oil Free foaming sunscreen lotion SPF 75+, which is designed to offer broad-spectrum protection against UVA and UVB rays. The hypoallergenic formula comes in a silky-soft application that is fragrance-free and won’t clog pores;
- Coppertone Water Babies sunscreen foaming lotion SPF 75+, which is designed to be non-irritating and offers broad spectrum, waterproof sun protection;
- Coppertone Water Babies Pure & Simple sunscreen lotion SPF 50, which offers tear-free, broad-spectrum sun protection in a 2-oz. size ideal for the diaper bag. The formula is oil and fragrance-free, as well as ultra gentle for babies’ skin; and
- Coppertone tanning lotion SPF 15, a nongreasy formula offering broad spectrum UVA and UVB protection with the classic Coppertone fragrance. It is formulated with aloe and vitamin E.
Jennifer Lopez named Gillette Venus’ first-ever brand ambassador
NEW YORK — Gillette Venus has selected actress, singer and "American Idol" judge Jennifer Lopez to be its first-ever global ambassador, appearing in all elements of the brand’s 2011 marketing campaign and supporting the total brand portfolio.
Aside from TV and print ads, public relations, digital, social media and in-store communications, the campaign also includes Lopez’s exclusive remake of the iconic "Venus" song, plus the launch of a new philanthropic effort dedicated to empowering women through education.
"Jennifer is a Venus goddess in every sense of the word. Our brand celebrates the multidimensionality of women, and no one embodies that more than her," stated Sonia Fife, GM of Global Venus for P&G Beauty. "You’re not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she’s every bit a goddess relaxing at home with her children, or performing on stage, showing off those rock star legs."
The newly established Venus Goddess Fund for Education will carry the brand’s "goddess" message to a new level by enabling global educational opportunities for women through a partnership with organizations, such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation. The Maribel Foundation, founded by Lopez and her sister, Lydia, is dedicated to improving the health and well-being of women and children, including raising the level of medical care available to them.