BEAUTY CARE

New dry shampoo caters to consumers with wavy, curly hair

BY Antoinette Alexander

BEVERLY HILLS, Calif. — Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

The new transparent version of the dry shampoo is specifically formulated for wavy or curly hair. It is designed to reduce frizz and does not need to be brushed out, so curls or waves are left intact. In addition to cleaning and deodorizing hair, the formula promises to instantly boost volume and movement.

The new Pssssst instant dry shampoo for wavy or curly hair has a suggested retail price of $6.99.

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They call it ‘puppy love’ … for girls

BY Antoinette Alexander

ORANGE COUNTY, Calif. — Caroline Sunshine, who plays "Tinka" in the new Disney show "Shake it Up," recently came out to the Irvine Spectrum in Orange County, Calif., to sign bottles of her new signature fragrance for tweens and teens, "Puppy Love 4 girlz," from Puppy Love Fragrances.

The Feb. 13 event attracted hundreds of fans who lined up at the Kids 4 Real clothing store to get their bottles signed and have their pictures taken with the Disney star.

Kristy Aaron, creator of the fragrance, has been in the fragrance industry for more than 20 years working for such companies as Sanofi Beaute (Oscar de la Renta), Yves saint Laurent, Gucci and L’Oréal. According to the company, Aaron is open to all potential retail partner opportunities.

The fragrance is a fresh, clean and "real" first fragrance for tweens and teens, the company stated. It is a sparkling citrus, with a splash of pomegranate, grapefruit, tangerine and lemon, a hint of lavender and a trace of green tea. To help homeless animals, $5 from every $35 bottle goes to animal charities.

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Roger & Gallet arrives at Duane Reade’s Look Boutique

BY Antoinette Alexander

NEW YORK — Roger & Gallet, the maker of fine French fragrances and body care products, has debuted at Duane Reade’s Look Boutique, the retailer’s signature beauty department.

To celebrate the launch, Roger & Gallet handed out 6,000 roses over two days with special cards redeemable for a tote bag with any Roger & Gallet purchase of $20 or more at select locations.

Roger & Gallet has a history that dates back more than 200 years. Inspired by the original eau de cologne by Jean-Marie Farina, the creations of Roger & Gallet are derived from authentic expertise of distilling rare plants and essential oils.

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