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New Dole Peach Mango Fruit Smoothie Shakers shake up freezers

BY Jason Owen

WESTLAKE VILLAGE, Calif. — Dole announced today the newest variety to its line of fruit smoothie shakes: Peach Mango Fruit Smoothie Shakers.

Made with real, low-fat yogurt and actual pieces of finely cut peach and mango, Dole Peach Mango Fruit Smoothie shakers also offer 100% of the recommended daily value of vitamins B3, B5, B6, B9 and B12.

"We are excited to introduce new Dole Peach Mango Fruit Smoothie Shakers, as we have infused two of our signature fruits into one easy and convenient smoothie," said Vanessa Beltran, senior business manager at Dole Packaged Foods. "The new variety can be prepared in less than one minute and will allow you to experience a yummy, on-the-go snack at 190 calories or less. It’s time to shake your way skinny!"

The new Peach Mango variety joins Strawberry, Strawberry Banana and Mixed Berry Fruit Smoothie shakers. They can be found in the frozen aisle at major food and mass retail outlets nationwide at a suggested retail price of $2.19.

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Beech-Nut Nutrition taps Hispania Public Relations as Hispanic PR agency

BY Jason Owen

MIAMI — Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

"We’re proud and excited to partner with Hispania, whose PR expertise and first-hand knowledge of the Hispanic market nationally is second to none," said Andy Dahlen, vice president, marketing at Beech-Nut. "Hispania’s history of creativity, flexibility and over-delivering for its clients, combined with their personalized service by senior staff, were very important factors to us in picking a Hispanic agency."

stablished in 2001, Hispania is one of only a handful of national, 100% minority-owned, Hispanic public relations firms in the country. Some of its current and former accounts include national brands such as Yoplait, Honey Nut Cheerios, Box Tops for Education, Bisquick, Scott, Huggies, Kleenex, Subway Restaurants and General Mills’ multi-brand Hispanic platform Que Rica Vida.

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Heineken rolls out new ‘Star Bottle’ nationwide with TV commercial, marketing campaign

BY Jason Owen

NEW YORK — Heineken will debut its new television commercial, "Deja Vu," on the company’s YouTube and Facebook channels March 8, as the brand ushers in the redesigned "Star Bottle" across the United States. Paired with a multi-layered campaign themed "Arrive Big," the creative will begin appearing on targeted television programming on March 11.

"This spot marks a pivotal milestone for the Heineken brand, as we build on the success of the ‘Legends’ advertising campaign and officially introduce the U.S. to our new Star Bottle," said Colin Westcott-Pitt, Vice President, Heineken. "Our priority is to ‘break the mold’ in beer marketing with cinematic, sophisticated ads that feature our ‘Man of the World,’ a progressive, cultured guy, who is inventive in any situation."

"Deja Vu" follows the story of a man traveling the world, visiting bars and clubs of Ho Chi Minh City in Vietnam, then Lagos, Nigeria, before finally arriving in New York City, where he finally gets his hands on the Heineken Star Bottle.

The new Star Bottle is taller, sleeker and currently available in 170 markets around the world and is being rolled-out nationally in the US.

As a part of the "Arrive Big" platform, Heineken will give one lucky consumer the opportunity to tell their story and make a big arrival of their own. Additional details on the "Arrive Big" campaign will be released in late March, the company stated.

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