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New Budweiser campaign targets under-30 crowd

BY Allison Cerra

NEW YORK Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National Happy Hour" on Sept. 29.

Targeting trendy bars and eateries, the brewer will offer free 6-oz. to 12-oz. samples for those ages 21 years and older. The event is part of Anheuser-Busch’s new campaign, "Grab Some Buds." Its goal is to increase brand loyalty for Budweiser, which has ignored the under-30 demographic that it should be targeting, according to published reports.

Budweiser made its debut in 1876.

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Peeps gets spooktacular for Halloween

BY Allison Cerra

BETHLEHEM, Pa. Just Born’s Peeps brand is offering a limited-edition treat just in time for Halloween.

New Peeps chocolate-covered marshmallow pumpkins are drenched with either milk or dark chocolate on the outside, and feature an orange marshmallow on the inside.

 

Just Born’s complete Halloween lineup includes:

  • Peeps chocolate-covered marshmallow pumpkins available in single-serve packages;
  • Peeps chocolate mousse flavored marshmallow cats in take-home packages;
  • Peeps sugar-free pumpkins in count-good packages;
  • Peeps pumpkins and ghosts in both count-good and take-home packages; and
  • Mike and Ike, Hot Tamales and Peanut Chews brand candies available in a variety of treat-giving snack size bags.

 

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Coke Zero turns five

BY Allison Cerra

ATLANTA Coca-Cola’s Coke Zero continues to thrive in the beverage sector as it celebrates its fifth year on the market this month.

Coke Zero was created in 2005 to meet consumer demand for real Coke taste with zero calories — joining Coca-Cola and Diet Coke to form a perfect trio of brands offering a choice to anyone seeking great cola taste. Coke Zero is poised to break into the top 10 most popular U.S. sparkling beverages, Coca-Cola said.

“Introducing a new product, especially one carrying the name of one of the world’s most recognizable and loved brands, is both exciting and challenging,” said Katie Bayne, president and general nanager of sparkling beverages for Coca-Cola North America. “Coke Zero has proven to be an innovation that continues to grow five years after its launch. The brand is successful because it filled a need for an underserved consumer — young adults, especially males, who were looking for great Coca-Cola taste with zero calories. In a world where new products rise and fall all the time, great taste, relevant marketing, strong distribution and loyal consumers have helped Coke Zero to thrive.”

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