HEALTH

New blood-pressure monitor connects to Apple devices

BY Allison Cerra

LAS VEGAS — A designer and manufacturer of digital personal healthcare products has launched a blood-pressure monitoring system for the Apple iPhone, iPod Touch and iPad.

IHealth Lab’s iHealth blood-pressure monitoring system lets users measure and track their blood pressure and heart rate.

“Empowering people to manage their personal health care is our passion,” said Yi Liu, iHealth Lab CEO. “The future of health management starts with the individual. By identifying how daily activities affect one’s vitals, like blood pressure and heart rate, people can be more proactive about their personal health care.”

The iHealth blood-pressure monitoring system, which includes a battery-powered docking station and blood pressure arm cuff, is available for $99.95 from iHealth99.com.

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Atkins kicks off 2011 marketing campaign

BY Allison Cerra

DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

Centered around Atkins’ free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.

Additionally, actress Courtney Thorne-Smith once again is joining the campaign as Atkins’ spokewoman.

Monty Sharma, Atkins Nutritionals CEO, said the company’s campaign builds off its success in 2010. "The Atkins kit is unique in that it offers all the key information about Atkins for free, while providing consumers with practical tools, such as three free bars and a quick-start guide, to launch people on their weight-loss journey," Sharma said.

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Helen of Troy acquires Kaz business

BY DSN STAFF

EL PASO, Texas — Helen of Troy Limited last month entered into a definitive merger agreement to acquire the business of Kaz for $260 million in cash, subject to certain closing working capital and other adjustments. Kaz manages the Vicks and Braun brand names under license from Procter & Gamble, Honeywell under license from Honeywell and its owned brands, Stinger, SoftHeat and Kaz. Kaz sales for the ensuing 12 months ending Dec. 31, 2011, are expected to exceed $400 million, Helen of Troy stated.

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