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New BeKoool patch offers itch relief from poison ivy, insect bites

BY Jason Owen

DALTON, Ga. — BeKoool, makers of a cooling soft gel sheet formulated for children to relieve fevers, announced last week a new product to relieve itching and scratching associated with insect bites, poison ivy and more.

BeKoool’s Itch Relief Patches are clear and nearly invisible on skin, a first-of-its-kind, the company stated in a release, and can be used by anybody to cover and protect an irritated area of the skin preventing infection from excessive scratching.

“Our new Itch Relief Patches are ideal for active families who want to have fun outdoors and on vacation, and not worry about their kids’ insect bites getting infected from scratching or messy anti-itch creams wiping off on their clothes,” says Penny Caudill, product manager for BeKoool. “And the Itch Relief Patches come in a flat pouch that’s easy to keep on hand in purses and backpacks.”

BeKoool’s Itch Relief Patches can be used for fast relief from pains and itching associated with insect bites, poison ivy and other minor skin irritations, and they stay in place during spring and summer outdoor activities. Each box comes with 18 of the protective, clear, easy-to-use patches.

BeKoool’s new Itch Relief Patches can be found online at Drugstore.com and Walgreens.com, and in the anti-itch sections of the following retailers: Walmart, Dollar General, Harris Teeter and H-E-B.


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Syndicated sales analysis firms IRi and SPINS partner on new natural/organic food segmentation

BY Michael Johnsen

CHICAGO — Information Resources Inc. and SPINS on Wednesday announced the integration of SPINS’ natural/organic food segmentation and industry expertise with IRi’s Consumer Network household panel. The coupling is expected to create a natural/organic segmentation capability that empowers CPG manufacturers and retailers to more effectively identify and market to consumers and shoppers in the fast growing natural/organic sector.  

"Our relationship with SPINS significantly expands IRi’s coverage within the natural/organic products industry and overall health and wellness sector,” stated Robert Tomei, president of Consumer & Shopper Marketing, IRi. “It also enables us to collaborate with recognized domain experts to best understand business implications and offer the optimal natural and organic-based information and consumer and shopper-based segmentation solutions to our clients.”

"The natural products market topped $80 billion in 2012. In the past year, nearly every household in the U.S. purchased natural products and more than two-thirds of households are buying organic products," stated Tony Olson, CEO SPINS. "The natural products industry continues to experience double-digit growth year over year, and to sustain this growth, the market needs complete solutions. We are thrilled to partner with IRi to provide manufacturer and retailer clients with advanced insights into the natural consumer so they can continue to respond to the growing demand and propel the industry forward.”

The IRi Consumer Network panel leverages in-home scanner-based purchase reporting and proprietary analytical solutions to assist manufacturers and retailers in assessing volume and share level trends based upon what is happening in the home: who is buying, where, how often, the level of brand and retailer loyalty, and the impact of consumer and shopper promotions.


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Walgreens, NONPF partner in nurse practitioner education

BY Alaric DeArment

WASHINGTON — Walgreens Take Care Health Systems and the National Organization of Nurse Practitioner Faculties are sponsoring a new program to support the clinical education of nurse practitioners, the two announced.

"NONPF is very pleased to have the support of a strong clinical leader such as Take Care Health Systems," president Debra Barksdale said. "The important role that NPs play by providing care at Take Care Clinics and the clinical education of NP students makes this a natural partnership."

The program will include a Preceptor Web Portal containing web-based resources that clinical preceptors — instructors who play an important role in the education of nurse practitioners — use to promote education for NPs nationwide. NONPF and Take Care said additional resources and orientation materials were necessary to help preceptors enhance their abilities to teach students in the clinical setting. The web portal is expected to become available this summer.

"Take Care Health Systems recognizes the valuable role NPs can play toward helping increase access to care for patients and addressing the gaps in care facing the U.S. healthcare system today," Take Care chief nurse practitioner officer and clinical advocate Sandra Ryan said. "We are committed to having a significant leadership role in supporting education of NPs and look forward to bringing together our experience with the resources of NONPF to support preceptors and NP clinical education at the national level."

 

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