BEAUTY CARE

New beauty trade association to create organic standards

BY Antoinette Alexander

MILPITAS, Calif. The organic beauty and personal care industry continues to gain steam with the creation of OASIS, a trade association that will establish a workable and “living” set of standards for organic and sustainable manufacturing—starting with the beauty and personal care industry.

Navigating the beauty and personal care aisles can sometimes be confusing as more products claim to be “organic,” stated OASIS (Organic and Sustainable Industry Standards). Looking to bring clarity to the segment and set a U.S. organic standard for beauty and personal care, a group of trade professionals from such companies as Hain Celestial Group, L’Oreal, Perfect Organics and Aveda formed OASIS.

“The beauty of OASIS is that as an industry consensus standard its members range from large, global brands, such as Estee Lauder Companies and L’Oreal. to third-party and private-label manufacturers to smaller, specialist brands, such as Perfect Organics and Juice Beauty,” stated Gay Timmons, chairperson of OASIS and founder of Oh, Oh Organics.

According to OASIS, the organic production standard will have two levels: “made with organic” and “organic.”

The “made with organic” will start and remain at a 70 percent minimum organic content with additional criteria for the remaining 30 percent of ingredients.

The “organic” label claim will start at 85 percent until January 2010, then it will shift to 90 percent and to 95 percent two years later. According to OASIS, It will take at least two years for surfactant and emulsifier manufacturers to get enough products into the commercial stream to supply “organic” versions of functional ingredients.

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IRI, NPD Group partner on Beauty Cross Channel Monitor

BY Antoinette Alexander

CHICAGO Information Resources, Inc., and The NPD Group have teamed up to launch a cross-channel, retail tracking product that will provide insights for a wide range of beauty categories, including fragrance, cosmetics and skin care, from U.S. department stores, food, drug and mass outlets (excluding Wal-Mart).

The new Beauty Cross Channel Monitor is expected to launch in March.

“The lack of beauty industry coverage has made it difficult to understand the size of the total beauty sales opportunity,” stated Steve Johnson, executive vice president of healthcare and personal care client solutions at IRI. “Our partnership with The NPD Group is such a winning combination, because it brings our clients the only total view of the beauty industry, which is desperately needed.”

The launch of the tracking product marks the first time that there has been a combination of these channels in the United States, giving the industry a complete and comprehensive view of the beauty marketplace in a streamlined manner.

The Beauty Cross Channel Monitor will provide a resource to help discover what is driving trends in the U.S. beauty market. For the fragrance category, the product will cover juices, gift sets and ancillaries. Under cosmetics, insights for eye, face, lip, nail and sets/kits will be available. In addition, body, face, sets/kits, hair care and sun care will be available in the skin care category.

Similarly, IRI and NPD have joined IMS to offer a more complete view of the beauty marketplace in France. The Multi-Outlet Beauty Study offers information on all distribution outlets in France: supermarkets, pharmacies, cosmetic and fragrance stores.

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Boots launches Protect & Perfect skin care regime

BY Antoinette Alexander

LONDON U.K. beauty retailer Boots has announced the launch of an entire Protect & Perfect skin care regime following the success of its No7 Protect & Perfect Beauty Serum in 2007.

The range, which has been formulated using a blend of next-generation antioxidants, has been expanded to include a day cream moisturizer with SPF 15, the No7 Protect & Perfect Night Cream, an eye cream and a body moisturizer.

Each product contains the Protect & Perfect firming complex with lipo-peptides and white lupin extract to help improve the appearance of skin after UV damage to collagen and elastin.

The No7 Protect & Perfect Beauty Serum shot to fame in the summer of 2007 after a television documentary stated that it found the skin care product scientifically proven to repair photo-aged skin and improve the fine lines associated with photo-aging. Sales of the product increased by nearly 2,000 percent the day after the television program, with 13 being sold every minute, according to Boots. At the height of the frenzy, Boots’ production facilities were working around the clock to hit a target of 1,000 bottles per hour.

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