BEAUTY CARE

New Axiom for Men helps support charities

BY Antoinette Alexander

NEW YORK — The men’s grooming market has a new kid on the block. Enter Axiom For Men.

Developed by a former stockbroker looking to make a change in his life after suffering a heart attack, the men’s grooming line is designed to help men look and feel great both inside and out.

“After my cardiac event, I reevaluated my priorities and realized needed to reinvent myself. I wanted to create something new, fresh and never tried before. Something that would positively impact other peoples’ lives,” stated founder Mike Waxman.

When customers buy an Axiom For Men product, the company donates 5% of the sale to 1-of-5 charities: The American Military Partner Association, Athlete Ally, Family Equality Council, The National Center for Transgender Equality and The Trevor Project.

The Axiom For Men collection includes a cleansing gel, shave cream, moisturizer and a balancing cream to treat common skin discoloration. There’s also a hair removal cream, which, according to the company, is its best-selling product. The hair removal cream is designed to be gentle enough to use anywhere on the body and also contains an anti-fade technology so it is safe to use on tattoos.

 

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Degree Women, music artist Ciara team up for Grammy Awards

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Women, which is an official sponsor of the 56th Grammy Awards, is teaming up with music artist Ciara to chronicle her journey toward fine-tuning and perfecting her after-party performance for the music industry’s biggest event of the year.

"As an artist it is so rewarding to perform for my fans — especially at the official Grammy after-party. I teamed up with Degree to show everyone how I continually push myself to improve and inspire them to do the same," Ciara said. "I’m a perfectionist at heart, I strive to keep improving, and I couldn’t do it without Degree motionSENSE — it keeps me protected, no matter how much I move, so I can ‘DO:MORE’ and turn it up on stage."

Through the partnership, Degree is introducing fans to the next chapter of its dynamic DO:MORE campaign, highlighting the journey behind a person’s pursuit of their goals.

Fans can visit DegreeDeodorant.com/Grammys for a behind-the-scenes look at Ciara’s “DO: MORE” performance prep work for the Grammy after-party, compliments of Degree Women.

People also can become part of the Grammy after-party action by submitting a photo of their “DO:MORE” spirit on the site that may be featured on-stage during Ciara’s set. Fans also can enter for a chance to win a Degree Women All-Access Pass to the 57th Annual GRAMMY Awards.

"We are so excited to be partnering with Ciara again as we enter into the next stage of our DO:MORE campaign leading up to the Grammys. This year, we’re putting a spotlight on the ‘DO:MORE’ journey — the process each person goes through to improve while pursuing their dreams," stated Matthew McCarthy, senior marketing director for Unilever North America. "As one of the most physical and talented performers in the business, Ciara truly puts our motionSENSE technology to the test and embodies the ‘DO:MORE’ spirit that we want to ignite in everyone."

Degree motionSENSE antiperspirant deodorant is activated by movement. So, the more you move, the more it protects, according to the company. Degree Women also is introducing two fresh new motionSENSE fragrances, including Berry Cool with notes of wild strawberry, raspberry and pink grapefruit, and Tropical Rush with notes of blood orange, pina colada and coconut water.

 

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Lumene unveils product innovation, new packaging for 2014

BY Antoinette Alexander

NEW YORK — Finnish beauty brand Lumene is kicking off 2014 with a bang, the company said, as it revamps packaging, broadens its portfolio with new formulas and prepares to expand into Rite Aid stores.

To highlight the skin care benefits of vitamin C, Lumene’s Vitamin C+ is now known as Bright Now Vitamin C+. The range, which is targeted to women ages 25 years and older, leverages the power of arctic cloudberry nectar and seed oil and vitamin C to brighten and protect the skin while preventing the first signs of aging.

The 10-SKU collection features a new addition: BB Serum. This new formula is created for those who want the benefits and smoothing effects of a BB cream without the color, as it is a first-of-its-kind serum with an illuminating finish. The lightweight serum is designed to instantly minimize the appearance of pores and gives the skin a boost of radiance and moisture. The retail price is $21.99.

New to the Lumene portfolio is the Time Freeze line with arctic lingonberry extract. This nine-SKU collection is designed for women ages 40 years and older whose skin is starting to lose its firmness and elasticity. Prices range from $14.99 to $24.99.

A hero product within the new Time Freeze line is the Targeted Dark Spot Corrector. The formula is designed to help minimize the appearance of dark spots and improves skin tone and clarity.

To highlight the efficacy of the products and to give the packaging a more clinical look and feel, the beauty brand has revamped all of the product packaging. On the new packaging, consumers can easily find the product benefits (i.e., firming or brightening), ingredients and the suggested age of use.

To further communicate the brand’s innovation to consumers, the company has launched a new website. The new site has a modern look and is easier to navigate. It also features an increased level of product information and will offer product reviews.

Lumene products are currently sold at such retailers as CVS, Walgreens and Ulta Beauty and, beginning in early February, will also be sold in about 1,800 Rite Aid locations.

 

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