BEAUTY CARE

Neutrogena relaunches Wave for Change program

BY Antoinette Alexander

LOS ANGELES — Skin care brand Neutrogena has announced that it is kicking off the second annual Wave for Change Campaign charitable program.

With Neutrogena’s Wave for Change, teens can make an impact before they head back to school, and this year, doing good has a stylish reward. Teens can show their support through the school hallways with a Wave for Change tote bag, each personally designed by Neutrogena brand ambassadors Vanessa Hudgens, Hayden Panettiere and Miranda Cosgrove. The tote bags are available for those who purchase two Neutrogena products at Target and redeem while supplies last.

This July and August, Neutrogena will donate $1 for every Neutrogena acne, cleansing or cosmetics product sold and registered on its website, with a minimum of $100,000 and up to $250,000 to GlobalGiving.

Neutrogena is putting power into the hands of teens to determine how the funds raised will be distributed to a charity within each cause. By visiting Neutrogena.com/waveforchange, teens can learn more about each cause and vote for the charity that inspires them the most within the causes of disaster relief, education and environment. The winning charities within each pillar will be selected based on the number of votes, and GlobalGiving will distribute the Neutrogena donation equally shared among the three winning charities.

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La Roche-Posay expands Effaclar line with new serum

BY Antoinette Alexander

NEW YORK — When it comes to skin care, women no longer have to make a choice between treating acne blemishes with a product that has no anti-aging benefits or treating the signs of aging with a product that may clog pores and lead to breakouts. Enter Effaclar Serum Pore-Refining/Anti-Wrinkle Serum from La Roche-Posay.

Effaclar Serum Pore-Refining/Anti-Wrinkle Serum promises to offer a no-compromise solution for adults looking to treat these concerns, including oily skin, enlarged pores and uneven skin tone and texture. The formula is clinically proven to reduce the number of dilated pores, improve radiance and decrease the intensity of wrinkles in four weeks, according to the manufacturer.

The ultra-fluid, fast-absorbing serum exfoliates the skin at three levels of the epidermis — from the deepest layer to the intermediary layer to the stratum corneum, or top layer — resulting in the tightening of pores, an improvement in the appearance of wrinkles and an overall boost in skin radiance.

Effaclar Serum Pore Refining/Anti-Wrinkle Serum is noncomedogenic, paraben-free and dermatologist-tested, even on sensitive skin. It is suitable for use on the entire face in the evening.

Effaclar Serum Pore-Refining/Anti-Wrinkle Serum from La Roche-Posay has a suggested retail price of $39.95 and can be purchased at select physicians’ offices, select CVS/pharmacy stores, CVS.com, select Walgreens and Duane Reade locations, beginning in July.

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Ramy Gafni encourages consumers to ‘fall’ for makeup collection

BY Antoinette Alexander

NEW YORK — Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

The collection, available at Duane Reade Look Boutiques, highlights this upcoming season’s most beautiful, rich colors. The palette includes vivid and luminous shades, while conserving the unmistakable feeling of calmness, serenity and glamour of the season. The line consists of five beauty essentials, including:

  • Eye shadow in Neutral Impact!: Ramy Beauty takes the guesswork out of selecting the ideal eye shadow with this smooth-textured, universal hue. Neutral Impact makes a big statement in a matte, sable taupe shade;

  • Lipstick in Ramy Red!: Ramy’s signature formula is loaded with avocado oil, vitamin E and sunscreen to help nourish and protect lips while delivering dynamic color. Ramy Red! is a universally flattering shade of red;

  • Lipstick in Thrive!: Perk up your pucker with the creamy, brown-based, burgundy-plum hue.

  • Blush in Alive!: One-of-a-kind, long-wearing color. Micronized and silicone-treated for extremely smooth application. This blush brings skin to life with its blend of pink, gold and brown color. Great for sweeping over eyes to really make eye color pop. A great alternative for women who are not inclined to wear eye shadows. Simply sweep over eyes with blush brush for a finished, polished look; and

  • OMG! Over Mascara Glitter & Liner: OMG! is the first of its kind with its 2-in-1 mascara wand and eyeliner applicator. Created to work in harmony, the wand and liner make the glitter application easy-to-use for the makeup beginner or the makeup junkie. The three-dimensional holographic shimmer creates the perfect come-hither, glitterazzi look. The formula is moisturizing, quick-drying and nonirritating to ensure a smooth and smudge-free application. And because it’s water-based, it’s safe to use on eyebrows, hair and lips.

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