BEAUTY CARE

Neutrogena launches skin iD for acne

BY Antoinette Alexander

LOS ANGELES Neutrogena Dermatologics, a unit of the Neutrogena skin care brand, has announced the launch of its new skin iD, a personalized acne solution.

Skin iD is comprised of a skin evaluation, an exclusive product line and a Web site to treat each individual’s acne needs. The treatment is available exclusively on skiniD.com and is being showcased through a series of infomercials.

“Skin iD was developed with an innovative one-on-one approach. We determined that offering consumers access to skin iD through a dedicated Web site or by phone would allow for the dialogue necessary to evaluate their unique skincare needs and provide a personalized program,” stated Jim Colleran, president of Neutrogena Corp.

Skin iD is formulated with two acne-fighting medicines, salicylic acid and benzoyl peroxide, including in more than 25 customized acne skincare regimens that cleanse, treat and protect the skin.

To launch the treatment, priced at $39.99, the company has partnered with singer/actress Katharine McPhee, best known for her success on “American Idol.” As of May, she is featured in infomercials and on skiniD.com. She will make her big screen debut in August, starring in “The House Bunny” opposite Anna Farris, Emma Stone and Kat Dennings for Sony Pictures.

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P&G announces new appointments

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced two organizational changes, including the appointment of Ed Shirley, current group president of P&G North America, to vice chair of Global Beauty & Grooming.

Effective July 1, Shirley will assume his new role, reporting to Susan Arnold, president of Global Business Units. Shirley will continue to be based in Cincinnati.

Steve Bishop, current president of North America Market Operations, will succeed Shirley as president of P&G North America. Bishop will report to Werner Geissler, vice chair of Global Operations. Bishop will also remain in Cincinnati.

“Ed is the right leader to accelerate the long-term growth of P&G’s beauty businesses,” stated A.G. Lafley, P&G chairman and chief executive officer. “He has a proven track record of leadership results, He knows how to win with consumers and retail customers in fast-growing, highly complex categories. He has breadth and depth of experience in general management, finance, marketing, sales and supply chain. He knows how to leverage retail partnerships and supply chain leadership to drive top- and bottom-line growth. He’s a great collaborator and partner. And he’ll bring a ‘fresh lens’ to help identify new opportunities and connections for consumer delight and customer business growth.”

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CVS educates consumers on sun protection

BY Antoinette Alexander

WOONSOCKET, R.I. Looking to help consumers be sun safe, CVS/pharmacy has teamed up with Jeffrey Dover, the dermatologist behind the chain’s proprietary brand skin effects, to educate shoppers on the new products that offer the best sun protection.

“Ordinary UVA sunscreen chemicals break down as soon as they are exposed to light and become practically ineffective in about one hour,” stated Dover. “It’s not just full spectrum coverage we need to be concerned with. The key is finding a product with both UVB and UVA protection that also lasts longer.”

Many consumers don’t realize that the SPF rating on the sunscreen bottle only measures UVB, so consumers should look for a sunscreen label that specifically includes UVA protection. The Food and Drug Administration is currently working on new packaging regulations that will help make labeling easier to understand.

Another common misconception is that once sunscreen is applied it offers all-day protection. New technologies have been created to help keep the key sun protection ingredients in the sunscreen formula stable so they won’t break down for hours and, therefore, do not need to be reapplied as often.

CVS suggests such products as the new Continuous Spray 45 by skin effects by Dr. Jeffrey Dover, which uses Dermaplex technology. It is a photostable formula that maintains its integrity and protection levels for up to five hours of sun exposure, also offering full spectrum UVA/UVB protection.

It is also important to note the expiration date on sunscreen bottles. Most are only good for about six months, and then they lose their efficacy. Dover suggests that consumers buy a new bottle before each vacation to ensure safety.

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