Neutrogena kicks off annual Wave for Change campaign
LOS ANGELES — Skin care brand Neutrogena, through its annual Neutrogena Wave for Change campaign, is aiming to empower teens and encouraging them to make a difference by donating to educational charities to improve school programs and amenities for children of underserved communities.
From July 1 to Aug. 31, Neutrogena and GlobalGiving, a fundraising charity that benefits education, have teamed up to reach a goal of $250,000 via online initiatives.
Drawing on the campaign’s motto, "make change a reality," brand ambassadors Hayden Panettiere, Emma Roberts, Sandra Echeverria and Miranda Cosgrove have come together to inspire others to get involved and spread the word.
Teens all over the country can show their support for the cause in two ways:
For every Wave for Change video view on the Neutrogena Wave for Change website or Neutrogena’s Facebook page, $1 will be donated to GlobalGiving to support U.S. educational organizations: Knowledge is Power Program, Para Los Ninos, and Education Through Music; and
For each participating Neutrogena product purchased, another $1 will be donated to GlobalGiving. Users can visit Neutrogena Wave for Change webite or Neutrogena’s Facebook page to activate the purchased products.
In addition to the online incentives, brand ambassador Emma Roberts has designed an exclusive Neutrogena Wave for Change tote bag in tandem with the philanthropic campaign. With the purchase of two Neutrogena facial skin care products at Target, customers will be gifted Roberts’ tote at checkout, while supplies last.
Walgreens total sales, comps drop in June
DEERFIELD, Ill. — Walgreens on Thursday posted June sales of about $5.6 billion, a decrease of 6.8% as compared with the same month in fiscal year 2011.
The negative impact on comparable-store prescriptions filled due to no longer being part of the Express Scripts pharmacy network was 10.7 percentage points. Prescriptions processed by Express Scripts comprised 12.6% of Walgreens prescriptions in June 2011. June pharmacy sales decreased 10.7%, while comparable-store pharmacy sales slid 15%. Calendar day shifts negatively impacted pharmacy sales in comparable stores by 2.3 percentage points. Comparable-store pharmacy sales were negatively impacted by 5.8 percentage points due to generic drug introductions in the last 12 months, by 0.7 percentage points due to the product mix of cough, cold and flu drugs.
Pharmacy sales accounted for 62.9% of total sales for the month.
Prescriptions filled at comparable stores tumbled 11.9% in June. Calendar day shifts during the month, which had one additional Friday and Saturday, and one fewer Wednesday and Thursday compared with June 2011, negatively impacted prescriptions filled in comparable stores by 2.3 percentage points. Additionally, lower incidence of flu also drove down comparable-prescription sales by 0.3 percentage points.
Walgreens did see a small positive gain in total front-end sales, which increased 0.5%, compared with the same month in 2011; however, comparable-store front-end sales decreased 1%. Customer traffic in comparable stores decreased 2.3% while basket size increased 1.3%.
Sales in comparable stores decreased by 10%.
Calendar year-to-date sales were $35.04 billion, a decrease of 3% from nearly $36.11 billion in 2011.
Child actress, model Holly Harrell to be the face of Little Royal’s Hair Care line
LOS ANGELES — Young actress and model Holly Harrell has joined Little Royal’s Hair Care’s list of celebrity ambassadors.
The curly-haired performer will appear in the brand’s newest campaign supporting the Little Royal’s Hair Care collection beginning in August. She will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.
Harrell has appeared in more than 20 television commercials and on the covers of numerous national magazines. She is also one of the few child models who has walked the runway at Bryant Park during the annual Fall Fashion Week in New York.
The Little Royal’s Hair Care collection includes keratin protection formulas that help prevent breakage and split ends to help children grow their hair stronger and longer. The collection offers a shampoo, conditioner, a 2-in-1, as well as two stylers and one treatment that provide additional options for smoothing, strengthening, and frizz control.
The Little Royal’s Hair Care line is sold at drug stores, food stores and mass merchandisers. Suggested retail prices for products range from $3.99 to $6.99 each.