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Neutrogena develops new ultra gentle daily cleanser

BY Antoinette Alexander

NEW YORK — Skin care brand Neutrogena in July will begin offering at retail its new ultra gentle daily cleanser.

After years of perfecting the hydrophobically modified polymer technology launched in this cleanser, Johnson & Johnson scientists are now re-shifting the everyday cleansing approach with the launch, the company stated.

The new Neutrogena ultra gentle daily cleanser is designed to thoroughly remove excess oil, dirt and makeup. It promises to leaves skin feeling comfortable, never too dry or too tight, and rinses clean, never leaving behind residue.



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Orabrush tongue cleaner, tongue foam now available at Walgreens

BY Antoinette Alexander

PROVO, Utah — Orabrush has announced that Walgreens now is carrying the company’s patented tongue cleaner and its tongue foam in approximately 5,000 stores throughout the United States.

This brings the total number of retail outlets carrying Orabrush products to nearly 30,000 worldwide.

Orabrush’s tongue cleaner features a brush made of ultra-soft, pointed bristles that reach deep into the uneven crevices of a tongue to loosen the bacteria that cause bad breath, and a scraper that then removes the bacteria and residue from the tongue. The Orabrush tongue foam complements the cleaner with seven all-natural enzymes that protect the mouth by eliminating the bacteria responsible for bad breath, while promoting the good bacteria needed to keep a mouth healthy, the company stated.

Since its launch in 2009, Orabrush has executed one of the most successful social media marketing campaigns using YouTube. The company’s YouTube channel has more than 47 million channel views and is the third most subscribed to channel, behind only Apple and Old Spice. Orabrush has also amassed more than 340,000 fans on Facebook. By using what it calls the “Reverse Marketing Model,” Orabrush has parlayed that tremendous online recognition into placement in traditional retail outlets worldwide.

“We have a very loyal online community of fans who have played a critical role in getting us onto retail shelves by demanding the ability to purchase our products from the stores they frequent most,” stated Jeff Davis, CEO of Orabrush. “Walgreens is the largest drug store chain in the United States, and we are thrilled that this will help make our products much more accessible to our followers.”

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Lelo launches pair of products for menstrual discomfort

BY Michael Johnsen

SAN JOSE, Calif. — Intimina by Lelo, a line of intimate wellness products for women, on Monday showcased two new products from its second-generation collection of intimate care products for retailers in the pharmacy channel.

Intimina by Lelo will expand the line to include the ThermaRelief Patch, a body-contoured, drug-free heating patch that can be worn discreetly beneath clothing to deliver soothing comfort for up to six hours to relieve the discomfort of menstrual cramps. The brand will also unveil the Monthly Spa Tablet, designed for soothing comfort during a women’s cycle. The product is enriched with aloe vera, pH-balanced, paraben-free and soap-free to invigorate a woman and ease aches and pains during her monthly menstrual cycle.

“Although intimate wellness is something that needs to be maintained on a daily basis, we realize that women need extra support during specific times in their cycle,” stated Lelo director of sales, Donna Faro.


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