BEAUTY CARE

Neutrogena, Creative Coalition emphasize importance of sun care

BY Antoinette Alexander

LOS ANGELES — Neutrogena has called upon the Creative Coalition, which is a nonprofit organization of the arts and entertainment community, to help educate the Hollywood creative community to change the way sun habits are portrayed in film and television.

Neutrogena, in partnership with the Creative Coalition, will combine sun care thought leadership with entertainment industry influence to communicate facts about skin cancer and convey the urgency of sending positive messages about the importance of sun protection.

"As the sun care leader, Neutrogena has a responsibility to educate on the importance of sun safety," stated Jim Colleran, president of Neutrogena. "We know films and television greatly influence consumer behavior, especially that of young adults, and we designed this initiative to start a dialogue to reinforce the importance of sun protection and de-glamorize tanning within pop culture. Neutrogena is hopeful that this campaign will gain the same momentum as the campaign to end onscreen tobacco use."

As part of Neutrogena’s Choose Skin Health campaign, and longstanding commitment to education around safe sun behavior and practices, Neutrogena will work with the Creative Coalition to provide educational resources on safe sun practices to actors, writers, producers and directors. Neutrogena also announced its commitment to supply movie and television sets with sun protection products and cosmetics with SPF.

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BEAUTY CARE

Olay rolls out new facial cleansing tool

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has introduced its new Olay Professional Pro-X advanced cleansing system.

The Olay Professional Pro-X advanced cleansing system is positioned as the first at-home facial cleansing tool that cleanses and exfoliates as effectively as a professional system costing nearly $200, the company stated.

Designed by the Olay Professional Alliance for Skin Care Innovation, a group of renowned dermatologists and Olay scientists, the system promises to provide gentle cleansing and exfoliation. In addition, the tool’s micro-massaging action helps maximize the immediate hydrating effectiveness of an anti-aging moisturizer.

"The secret to Olay Professional Pro-X advanced cleansing system’s effective cleansing is in the rotating bristles," stated Greg Hillebrand, P&G beauty science." As the tool’s two-speed brush head spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse."

The system is available beginning in December and has a suggested retail price of $29.99. The Olay Professional Pro-X advanced cleansing system refill kit includes two replaceable brush head attachments for a suggested retail price of $9.99. The Olay Professional Pro-X exfoliating renewal cleanser also is available in a 6-oz., full size for $18.99.

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Tom’s of Maine kicks off annual Dental Health For All program

BY Antoinette Alexander

KENNEBUNK, Maine — Natural personal care brand Tom’s of Maine is encouraging mobile dental clinics nationwide to apply for $20,000 in program funding as part of the manufacturer’s annual Dental Health For All program.

The Dental Health for All program was created to award dental clinics that make a difference in their communities by ensuring underserved communities have access to quality oral health care.

"Given the continued economic downturn, this year we decided to recognize the goodness that mobile dental clinics provide. So often those with the greatest need for dental care cannot afford transportation to a clinic or may be working multiple jobs," stated Susan Dewhirst, goodness programs manager at Tom’s of Maine. "With the public’s input and votes, together we can help bring dental exams right into the community to help make it as convenient and affordable as possible for people to take care of their oral health."

In February, a public vote will determine which five mobile clinics will ultimately split $100,000 to grow and support their programs. Dental clinics with a mobile treatment facility can apply at Tomsofmaine.com.

To date, the program has helped make nearly 200,000 additional patient visits possible with $900,000 in funding provided to more than 25 school and community-based dental clinics.

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