Neutrogena Cosmetics study: Women opt for natural look, flawless skin
LOS ANGELES A new national survey commissioned by Neutrogena Cosmetics suggested a trend toward a less "made up" look for American women. Women expected their cosmetics to deliver flawless skin and sun protection, above fashion-forward colors, according to the findings.
Executed by Harris Interactive, the survey explored the relationship American women have with their cosmetics. It was conducted online within the United States from Aug. 9 to 11, among 1,018 adult women ages 18 years and older.
Among the Neutrogena Cosmetics survey highlights:
- When asked if they could only own one cosmetic product, more than half of young women (58%) said they wanted a product that delivers flawless skin tone;
- More than two-thirds of women (68%) said they would be willing to give up something for a year to have flawless skin — even chocolate (51%);
- Nearly half of women (46%) said they view using or wearing cosmetic products and makeup as an extension of their overall skin care routine; and
- More than half of women (56%) said they rely on cosmetics with SPF to provide protection from harmful UV rays.
Although flawless skin tone was the leading response for all women (58%), more than half (51%) of older women — those ages 55 and older — reported the key benefit they wanted is to minimize the look of fine lines and wrinkles. However, regardless of age, these skin-related benefits were chosen ahead of more traditional cosmetic benefits, including elongate lashes (8%), make lips look full (3%) and cheekbone definition (2%).
"The survey confirmed the desires we hear from women to provide more advanced cosmetic solutions that improve their complexion and help achieve that flawless look. While color cosmetics add drama, we’re thrilled to see women embracing their own beauty and choosing products that work harder to help deliver a perfect complexion," stated Cara Robinson, group brand director for Neutrogena Cosmetics.
Even as women embrace the natural look, makeup application remains an integral part of many women’s morning routines. Nearly half (42%) said if they had to choose between makeup and breakfast when pressed for time before work, they would choose to apply makeup.
Women also recognized the dangers of UV rays and looked to their cosmetics to help prevent future skin damage. The majority of women (56%) said they wear cosmetic products and makeup with SPF protection, and older women are more likely to wear SPF cosmetic products and makeup year round (72% vs. 50%).
L’Oreal USA announces changes to professional products division
NEW YORK L’Oreal USA has announced the promotion of An Verhulst-Santos, president of the U.S. professional products division, to managing director of the L’Oreal professional products division worldwide, effective Jan. 1, 2011.
Former brand president of L’Oreal USA’s professional products division, Pat Parenty, will succeed Verhulst-Santos, effective in October, and will report to Frederic Roze, president and CEO of L’Oreal USA.
Verhulst-Santos began her career nearly 20 years ago in marketing with L’Oreal professional products in Belgium, where she became marketing director of L’Oreal Professional. In 1998, she took the position of marketing director of the Europe sector, and was appointed general manager of the professional products division in Holland in 2000. In 2004, she became general manager of the professional products division in Brazil, and four years later was promoted to her current position.
Parenty was appointed brand president of L’Oreal USA’s professional products division in February 2009, overseeing the L’Oreal Professional, Kerastase, Logics, Matrix, Mizani, Pureology, Redken, Shu Uemura Art of Hair and Essie brands. He joined L’Oreal USA in 1997 as VP sales for Redken, and shortly thereafter was promoted to SVP/general manger.
Nivea maker shuffles management team
WILTON, Conn. Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to its management team, including the promotion of Iain Holding to the global role of corporate VP global sales strategy. All of the announcements will be effective in October.
Holding currently serves as president of Beiersdorf North America. The position of corporate VP global sales strategy is based at the company’s global headquarters in Hamburg, Germany. Holding has been part of Beiersdorf for more than 20 years. He has worked for affiliates in Germany, Belgium, Canada and the Netherlands before taking charge of Beiersdorf’s North American operations in 2006. Since then he has led the redesign of the North American affiliate’s business strategy and a refocusing on the group’s core business, as well as the development of the Nivea, Eucerin and Aquaphor brands, which has resulted in solid double-digit growth during the last four years.
Robert Taylor-Hughes, currently managing director of Beiersdorf, Middle East, North Africa and West Asia, will succeed Holding as president of Beiersdorf North America. Taylor-Hughes has worked in various marketing and management positions within the consumer packaged goods industry for the past 20 years. He joined Beiersdorf in 2001 as marketing director, business development Cosmed. Most recently, leading the company’s affiliate in the Middle East, he has been responsible for steering the Beiersdorf brands across 17 multinational countries within the region.
Magnus Jonsson, currently director of marketing for Nivea for Men and Consumer Insights, has been promoted to VP marketing for Beiersdorf Inc., which includes oversight of the Nivea, Nivea for Men, Nivea lip care, Nivea body wash, Eucerin and Aquaphor brands. He replaces Nicolas Maurer who recently was promoted to corporate VP global skin care.
Jonsson joined Beiersdorf US in 2004. He has held several positions within the Nivea brand group of increasing responsibility, including product manager, Nivea Visage; marketing manager, Nivea Body; marketing director, Nivea; and, most recently, since November 2009 he served in the newly created position of marketing director, Nivea for Men and Consumer Intelligence.