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Nestle Waters North America launches Resource in Southern California market

BY Allison Cerra

STAMFORD, Conn. — Nestle Waters North America has introduced a sustainably sourced natural spring water. has introduced a sustainably sourced natural spring water.

The company said Resource 100% natural spring water, which contains naturally occurring electrolytes for taste, has been launched in the Southern California market. The water is packaged in a recyclable bottle made with 50% recycled plastic, the company said.

To celebrate the launch, Resource is hosting a consumer event where the brand will unveil the "Fountain of Electrolytenment" — an interactive fountain of water that combines water-writing, a technology that uses falling water droplets to create words and graphics, with a real-time artificial intelligence interface — at The Grove in Los Angeles from May 3 to 6.

"We are proud to offer a bottled water that is good for you and good for the environment to Southern California," Resource senior marketing manager Larry Cooper said. "Our goal is to bring the power of new discoveries and Total ‘Electrolytenment’ through our interactive fountain of water and various LA experts."

For more information about the brand, visit Facebook.com/resourcespringwater.

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[email protected] says:
Apr-30-2012 08:12 pm

The Grove is a great location for this event! I look forward to being there. Larry--if you're going to be there, let me know when and I'll look forward to meeting you and learing more about the plans for Resource. Thanks for choosing Southern California for the launch! I'll be there tweeting!

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GoGo Squeez overhauls packaging, launches new flavor

BY Allison Cerra

NEW YORK — GoGo Squeez has introduced new packaging for its on-the-go, squeezable, resealable, 100% fruit applesauce.

The packaging design, which once was brown to reflect its 100% natural heritage, now celebrates the brand’s commitment to inspiring play through vibrant colors and more active fruit characters, the company said. In conjunction with the packaging overhaul, the company also has introduced AppleMango applesauce, which will join six other flavor offerings.

GoGo Squeez is available at major retailers nationwide, including Walmart, Target, Costco, Kroger, Publix, Harris Teeter and Whole Foods for a suggested retail price of $2.99 per four-pack.

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Zevia taps Max Greenfield for Twitter chat

BY Allison Cerra

LOS ANGELES — An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

Zevia said from 1 p.m. to 5 p.m., actor Max Greenfield, who stars in the Fox series "New Girl," will share thoughts and answer questions with raw honesty and without artificial flavoring or ingredients on Twitter, the company said.

"We are removing the artificiality from everyday situations in hopes of inspiring soda-drinkers to reduce the amount of artificial sweeteners that they drink," Zevia CEO Paddy Spence said. "Max is known for saying what’s on his mind and is a huge star in the making — we aspire to be both of these things."

Zevia is available in 15 flavors and is sold at Whole Foods, Target, Kroger, Sprouts and many other stores nationwide.

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