CENTER STORE

Nestle Pure Life brings Hydration Movement to Facebook

BY Allison Cerra

STAMFORD, Conn. — Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand’s pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

This year, Nestle Pure Life is bringing the Hydration Movement to Facebook. By joining this year’s Movement on the Nestle Pure Life Facebook page, participating consumers will pledge to swap one sugared beverage a day with water for a year and also will receive one $1 off coupon toward the purchase of Nestle Pure Life purified water. Participants also will have the opportunity to enter a sweepstakes to win a supply of free Nestle Pure Life bottled water for a year, the company said.

"Nestle Pure Life is committed to helping families live a healthier life," Nestle Pure Life brand manager Maude Ancone said. "The incredible success of the last two years’ Hydration Movement programs demonstrates that families are willing to make simple changes toward a healthier lifestyle, and this year we hope to inspire thousands more and make it even easier for families to take the pledge."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Heinz’s ketchup with balsamic vinegar becomes permanent staple in lineup

BY Allison Cerra

PITTSBURGH — A limited-edition ketchup variety from Heinz will become a full-time member of the brand’s lineup.

The introduction of Heinz Ketchup blended with balsamic vinegar marks the company’s first new flavor in nearly a decade. Packaged in a glass 14-oz. bottle and featuring a black and silver label, the ketchup uses traditional Heinz variety tomatoes and special blend of spices but features tangy balsamic vinegar instead of traditional distilled white vinegar to provide a richer flavor.

Last fall, Heinz gave away samples of Heinz Ketchup blended with balsamic vinegar via Facebook and eventually sold it in stores from December 2011 to March 2012.

“We were thrilled with how people embraced the limited edition flavor and are happy to announce that it will join the other varieties of Heinz Ketchup offered regularly,” said Eric Dahmer, senior brand manager for Heinz Ketchup. “People told us they loved the familiar, yet exciting taste and enjoy it as a key ingredient in favorite recipes and as a flavor-booster on mealtime foods, such as chicken, pork and steak to create a more sophisticated, robust taste.”

Heinz Ketchup blended with balsamic vinegar will be available at select retailers nationwide for a suggested retail price of $2.49.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Marley Coffee to launch RealCup line in late 2012

BY Allison Cerra

LOS ANGELES — Marley Coffee is gearing up to make its first foray into the single-cup coffee category.

The company debuted Marley Coffee RealCup prototypes last week at the National Automatic Merchandising Association OneShow in Las Vegas. Marley Coffee said its RealCup product, which will be available at the end of the year, will be compatible with most models of the leading single-cup brewing system in North America and will available in four varieties: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium), Lively Up 5 Bean espresso (medium dark) and Talkin’ Blues 100% Jamaica Blue Mountain coffee (medium). Pricing and packaging have not been finalized.

"The introduction of Marley Coffee RealCup will extend our penetration in the growing single-serve coffee market and we believe open a door to tremendous opportunity for both retail and office coffee service sales," Marley Coffee CEO Brent Toevs said. "We’ve received a universally positive response from retailers and OCS distributors about Marley Coffee RealCup and are eager to bring them to market to provide coffee lovers with an exceptional new choice for their single-serve machines."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES