CENTER STORE

Nestle, Jamba Juice team up to release ready-to-drink beverages

BY Jenna Duncan

EMERYVILLE, Calif. Nestle USA and Jamba Juice have announced that a new line of Jamba ready-to-drink beverages are now available in major retail stores in eight western United States.

“This is the first step in our strong partnership with Nestle,” senior vice president of marketing and brand development at Jamba, Paul Coletta, said. “Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink.”

Jamba Smoothies and Jamba Juicies, made with real fruit and fortified with added nutrients, are now available in some Jamba Juice store locations, as well as major drug, grocery and retail chains like Albertsons, Ralph’s, Raley’s, Target and Walgreens, and some convenience stores.

“The response from accounts has been outstanding,” Steve Presley, Nestle Beverage Division vice president, general manager premium ready-to-drink, said. “They recognize the value and growth potential that Jamba RTD brings to the super premium juice category.”

Jamba’s ready-to-drink product line includes Jamba Smoothies flavors banana berry with heart healthy nutrient boost, orange dream machine with an immunity nutrient boost and strawberries wild with an energy boost. In addition, three Jamba Juicies are also on shelves, including mango orange peach with a fiber boost, orange strawberry banana with a protein boost and very berry with a calcium boost.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Big candy companies embrace functional candy trend

BY Jenna Duncan

NEW YORK Confections and gums with added “benefits,” claiming to perform such feats as improving bad breath, protecting teeth and soothing sore throats, are getting a boost from major candy makers who have recognized a trend in sales of candy multitaskers.

Candy makers, including Cadbury, Hershey and Wrigley, have introduced new formulations and flavors of teeth-whitening gum. Cadbury’s Trident White, Hershey’s Ice Cube White and Wrigley’s Orbit White boast tooth-whitening components, as well as breath-freshening additives, according to reports.

In addition to claims about added tooth and gum health, Wrigley is bringing to market new Eclipse gums and mints that contain magnolia bark extract, an herbal extract known to kill germs that cause bad breath. The new MBE gum and mints will hit retail shelves this spring.

Cadbury Adams has also announced an expansion on its line of Trident whitening gums containing Recaldent. Trident Xtra Care gums with more of the additive will hit markets this year. According to the makers, Recaldent is a tooth enamel-building ingredient derived from calcium. Wrigley has adapted its formula for Trident gum so that it now contains twice the amount of Recaldent currently packed into Trident White. The higher amount is supposed to increase the additive’s ability to stick to teeth.

And stretching confections further into the role of remedies, Bee M.D. based in Mooresville, N.C., has developed a new type of throat drop containing 40 percent honey, [compared to 1 to 10 percent of honey contained in other lozenge formulas on the market]. Part of the sales will be directed to the study of colony collapse disorder affecting the honeybee population.

Market analysis firm Vreeland and Associates, based in Harrisburg, Pa., has reported that sales of functional confections rose 1.8 percent to $1.5 billion in 2006, reversing a 6.7 percent decline the year prior.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Kool-Aid announces healthier flavored drinks, plans to build playgrounds

BY Jenna Duncan

TARRYTOWN, N.Y. Kool-Aid today announced it will launch reformulated versions of its products that supply health benefits for child and adult consumers. The new products will roll out this spring with additions continuously being added to the lineup.

Several of Kool-Aid’s powdered and ready-to-drink beverages, such as Kool-Aid Burstin’ Waters and Sugar-Free Kool-Aid, have been reformulated to include antioxidants and vitamins C and E.

Kool-Aid, a division of Kraft Foods, has also announced a deal with KaBOOM!, a national non-profit organization with a goal to build play areas within walking distance of every child in America. Kool-Aid will assist in KaBOOM!’s mission by helping to build 24 playgrounds in cities around the country this year, as well as providing grants to build 20 more in the future. Kool-Aid has named Reverend Run (real name: Joseph Simmons), hip-hop legend formerly of the iconic hip-hop group Run DMC, to be ambassador of the partnership.

“We understand that our consumers are looking for more choices that better meet the needs of their families,” said senior brand manager for Kool-Aid, Kirstie Krall, said. “We’re firmly committed to providing moms and kids with products that combine the great fun and flavor of Kool-Aid while providing better-for-you beverage options to help support a healthier lifestyle. And, in addition to offering new and improved products, we’re partnering with KaBOOM! to create great places to play for kids in cities around the country so that communities have somewhere to come together and get active.”

Kool-Aid and KaBOOM! will work together with Reverend Run to put promotions, such as speaking events, to talk about the benefits of a healthy lifestyle choices and getting exercise by playing.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES