CENTER STORE

Nestle to feature new Butterfinger cups in Super Bowl ad

BY Alaric DeArment

NEW YORK — Nestle is planning to launch a cup version of its popular Butterfinger candy bar next year, the company said.

The candy maker said it would introduce the Butterfinger Peanut Butter Cups, calling it one of the company’s biggest candy launches. In addition, for the first time it will feature one of its brands in a Super Bowl commercial.

A single-size, 1.5-oz. package features two cups and will retail for between 89 cents and $1.19. The 3-oz. share pack will feature four cups and cost between $1.69 and $1.89. The cups will be available in stores nationwide in January.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Tetley launches Black & Green tea blend

BY Alaric DeArment

MONTVALE, N.J. — Tetley USA, the U.S. subsidiary of the U.K.-based tea company, released results of a survey of tea drinkers to coincide with the launch of its new Black & Green blend.

According to the "Simply Brilliant" survey, tea drinkers are more likely than non-tea drinkers to have tried a new food, drink, restaurant, clothing style or hobby in the last three weeks. Meanwhile, more tea drinkers than non-tea drinkers say that trying new things makes them happy, that being adventurous is important and that they’d be interested in a new hobby or activity. Other findings include a higher likelihood among tea drinkers than non-tea drinkers to have traveled to a new location in the past 11 months, to have fit exercise into their lives or to have an interest in taking a class or learning a new skill.

"We have always known that tea drinkers are exceptional people, so we are excited to share this new data to support the brilliance we see in our consumers," Tetley USA marketing executive Marc Birnbaum said. "We are also eager to share our own bit of brilliance with our new Black & Green blend. We have heard from consumers that they would like to drink more green tea for its renowned benefits, but aren’t always happy with the taste."

The new tea blend, the company said, is designed to add the benefits of green tea, but without the bitter taste. The tea will be available in a new, premium flip-top, 72-count box for about $4.39.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

New video illustrates Mars’ six promotional periods for 2014

BY Alaric DeArment

HACKETTSTOWN, N.J. — Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

"We’re making it easy for our retail partners to create marketing and merchandising programs that will grow the chocolate category," Mars VP sales Rick LaBerge said. "Mars’ global research shows that retailers can capture the under-developed ‘sharing occasions’ in the U.S. market. Here in the United States, chocolate is part of only 10% of sharing occasions, while other countries incorporate chocolate into more social activities."

Promotional periods for 2014 will include Snickers Brand Super Bowl Satisfaction, the "Share Your Favorites" campaign, Win the M-Ball with M&M’s Brand, Summer Movie Moment, Snickers Brand NFL Game Day Satisfaction and Share the Joy for the holiday season. The Mars 2014 Moments Calendar Video illustrates the six promotional periods.

The year-long display programs include themes featuring the M&Ms, Snickers, Twix and Milky Way brands, with chances to win free gas cards and Snickers bars.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?