Nestle creates irreverent character for Web-based Kit Kat product
SYDNEY, Australia Nestle has said that it will launch its Kit Kat Cookies and Cream product with a completely digital online campaign—the first time the brand has ever attempted such a launch.
Working in part with Australian communications group JWT/Sydney and RMG Connect, a digital marketing firm, the brand created a character called Hans Fagerlund, the champion of a fictitious sport called Chunga, which entails stacking Kit Kat Cookies and Cream bars. Spots on YouTube.com and Vimeo.com video sharing services star comedian Jordan Raskopoulos who plays the silly, out-of-shape title character.
In addition to video spots on YouTube and Vimeo, fans can also add a Chunga application to their Facebook accounts where they can play against Hans Fagerland. He also has a profile featured on MySpace. Coming soon, Nestle said it will also launch a Chunga Web site that includes a blog, a Hans Fagerlund character history, free downloads and other interactive programs.
Diamond Foods adds two more snack offerings to its products
STOCKTON, Calif. Diamond Foods announced this week an expansion of its snack line, with the launch of its Emerald Cocoa Roast Almonds and Sea Salt & Pepper Cashews.
The new almonds feature a combination of dry roasted and baked-in flavor of dark chocolate, the company stated, without the added calories and fat found in traditional chocolate-dipped nuts. The cashews capitalize on the rise in popularity of this flavor profile among snackers, and also provide protein for a boost of natural energy.
Emerald offers Cocoa Roast Almonds in 11 ounce “on-the-go” canisters and convenient 2.5 ounce packets. Sea Salt & Pepper Cashews come in 10 ounce canisters and 2.0 ounce packets. The lid of the canisters also offers portion-control, by dolling out exactly one serving, at 1.5 ounces.
“Consumers everywhere are looking for snack options that offer new and innovative flavors, without added guilt. With Sea Salt & Pepper Cashews and Cocoa Roast Almonds, we have developed nutritious options that satisfy both a sweet tooth and savory cravings, without an increase in fat or calories,” said Andrew Burke, senior vice president of marketing for Diamond. “Based on the positive consumer feedback we’ve received for both products and our healthy lifestyle-oriented packaging, we are excited to be able to introduce them on a national level.”
Walgreens files injunction to halt tobacco sales ban
SAN FRANCISCO Less than a month after San Francisco mayor Gavin Newsom put his signature on a law to ban retail pharmacies from selling tobacco products, a national chain wants to stop it.
Attorneys for Walgreens have requested an emergency injunction with the San Francisco Superior Court to stop the law from going into effect and hope to have it heard Tuesday. The law is scheduled to go into effect Oct. 1.
Walgreens and several other chains have called the proposed ban unfair because it applies only to retail pharmacies, but not to big-box stores or supermarkets. The chains and the National Association of Chain Drug Stores have also questioned the law’s efficacy, saying that people will simply go elsewhere to buy tobacco products.
Health officials in neighboring Marin County have proposed a similar ban, as have officials in Boston.