Nestle becomes target in social media firestorm
NEW YORK Nestle is getting flak from environmental activists after allegations surfaced that the confectionary giant purchased palm oil from a company that was destroying the Indonesian rain forest.
Greenpeace International — which has led protests against the company — said that although Nestle since has ceased its purchases of palm oil from the firm (which accounted for slightly more than 1% of the company’s overall palm oil purchases), the damage cannot be mitigated. The advocacy group brought its campaign against Nestle to the Internet, including mudslinging on such social networking sites as YouTube and Facebook. Shortly after Greenpeace released a report on Nestle’s palm oil use, the group posted a mock commercial depicting the candy maker as a killer, in addition to posting messages on Facebook, protesting its products.
Meanwhile, Nestle has requested the mock commercial and logos be removed from search engines and social media, citing copyright infringement, but such damaging publicity, experts told the Wall Street Journal, really could tarnish Nestle’s reputation, and suggested the company suspend its social media outlets.
“We, like Greenpeace and many others, abhor destruction of the rain forests, and will not source from companies where there is verifiable evidence of environmental damage,” stated Nestle spokeswoman Nina Backes. “Like all companies, we are learning about how best to use social media, particularly with such complex issues,” Backes added. “What we take out of this is that you have to engage.”
All Natural Title to be sold at Florida Walgreens stores
MEDLEY, Fla. All Natural Title, a sports drink made by Electric Beverage, will be sold in all Florida Walgreens drug stores.
“We are thrilled that Walgreens has expanded our distribution to include all of Florida and now into Southern Georgia,” said SVP Bob Friedopfer. “They have been a huge supporter of Title and Blue Gem. We look forward to establishing a presence throughout all of Florida and building our brand in one of the top consumer markets for all isotonics in the U.S.”
Fiji Water gets a six-pack
LOS ANGELES Fiji Water is getting smaller and more convenient for on-the-go customers.
Fiji Water’s Mini & Mobile six pack shrinks down the 330-mL container for Fiji Water fans who are looking for a smaller-scale version of their favorite bottled water brand.
“Since the 330 ML FIJI launch in 2006, it has been a highly adored product due to its smart size and fit,” said Grace Jeon, SVP national sales and field marketing for FIJI Water. “To deliver greater value and ensure competitive pricing structure, we worked with our customers to create the ideal six-pack.”
FIJI Water’s new Mini & Mobile is currently available at retailers including Target and Kroger, as well as many other fine grocery chains at a recommended price point of $5.49.