Nestle Aguas Frescas inspired by Hispanic culture
GLENDALE, Calif. — Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.
Nestle Aguas Frescas include Jamaica and Horchata flavors. Nestle Aguas Frescas Jamaica is made from hibiscus flowers and Tamarindo — made from tamarind puree — making it an excellent source of vitamin C. The Nestle Aguas Frescas Horchata beverage is made from rice and cinnamon, and is an excellent source of calcium, Nestle USA said.
The drinks are hitting store shelves this summer.
"Consumers with roots in the Hispanic culture will find that Nestle Aguas Frescas remind them of home, of growing up," said Nestle spokesman Juan Motta, head of domestic emerging markets. "It’s another way to blend the best of two cultures. Nestle Aguas Frescas delivers the refreshing and authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle."
Kashi introduces TLC peanutty dark chocolate layered granola bars
LA JOLLA, Calif. — Kashi has introduced a decadent addition to its TLC layered granola bars line.
The new peanutty dark chocolate flavor, which joins dark chocolate coconut and pumpkin pecan TLC layered granola bars, features Kashi’s signature seven whole grains blend, as well as 4.5 g of fiber and 4 g of protein in each bar.
Kashi’s TLC peanutty dark chocolate layered granola bars now are available at grocers and natural food retailers nationwide for a suggested retail price of $3.89.
Liberte boosts online presence
BOCA RATON, Fla. — An organic yogurt brand has launched a website and Facebook fan page.
Liberte said that the new sites encourage education and discussion by focusing on new products, recipes, health and nutrition, sustainable development, an informational blog and upcoming events.
"Liberte has always had a great connection with its consumers," Liberte brand manager Simon Brisebois said. "A lot of our current flavors or product types were suggested by our fans, so social media communication was a natural next step for us. Our goal is to continue [to] increase this line of direct communication with existing and potential fans."
The brand, which is based in Quebec, began distributing its yogurt, kefir and goat’s milk butter products in the United States 12 years ago.