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Nestlé announces acquisition of Atrium Innovations

BY Gisselle Gaitan

Atrium Innovations, a company specializing in development, manufacturing and the commercialization of innovative, science-based natural health products has announced that it will be acquired by Vevey, Switzerland-based Nestlé for $2.3 billion in cash. Global investment firm Permira, Fonds de solidarité FTQ and Caisse de dépôt et placement du Québec assisted in the acquisition.

“We are very pleased to be joining Nestlé Health Science as we share a common purpose of helping people lead healthier lives by providing good-for-you products that are made with the highest standards for quality and efficacy,” Peter Luther, president and CEO of Atrium said. “Nestlé will provide Atrium with the resources to continue the strong growth of our brands and reach more people globally.”

Montreal-based Atrium will continue to operate as it has prior to the acquisition, with no changes to any of its brands which include, Garden of Life, Pure Encapsulations, Wobenzym, Douglas Laboratories, Genestra Brands, Orthica, AOV, Minami Klean Athlete, Pharmax and Trophic. The company also distributes UNDA and Wild Rose brands and believes the acquisition will allow them to expand and compete effectively in the global marketplace

Over the last four years Atrium also has undergone changes, which included:

  • increasing revenue and EBITDA significantly through new product development and channel growth, particularly e-commerce;
  • accelerating the international expansion of leading brands, including Garden of Life and Pure Encapsulations;
  • strengthening the leadership team with strategic hires from world-class companies; and
  • enhancing operations across the company, including implementing best-in-class manufacturing and quality and regulatory compliance.

“We are tremendously proud to have helped Atrium expand its leadership position and become one of the fastest growing companies in the global vitamins and supplements industry, driven by the popularity of market-leading brands Garden of Life and Pure Encapsulations. The successful partnership with Atrium underscores our ability to combine our strong consumer brands and healthcare expertise and draw on our international network to back ambitious consumer healthcare businesses to expand globally while creating attractive returns for the Permira Funds’ investors. The growing interest in healthy living and wellness is one of our key investment themes across both our consumer and healthcare sectors and we will continue to look for opportunities to partner with innovative businesses. We are confident that with the backing of its new strategic owner Nestlé, a company with a 100-year history operating in Canada and over 1,000 employees in Québec, Atrium will continue its track record of success and commitment to Canada,” John Coyle, partner at Permira, said

Morgan Stanley, RBC Capital Markets and William Hood & Company, a division of AXIA Capital Markets, acted as financial advisers and Skadden, Arps, Slate, Meagher & Flom and Stikeman Elliott acted as legal advisers. The transaction is expected to close in the first quarter of 2018. 

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Borden Cheese offers new options in the dairy aisle

BY Gisselle Gaitan

Borden Cheese has expanded its range of products by bringing a new option of products to the fold. Consumers will now be able to get their hands on new Thick Cut Shreds. This latest launch is created with high-quality, wholesome ingredients and is five times as large as a regular shred of the cheese from Borden, the Chicago-based company said.

"Borden Cheese is committed to fueling American families, and our new offerings uphold our ongoing commitment to provide quality, wholesome dairy, packed with nutrition and flavor the whole family will enjoy," said Flavia Panza, senior director of marketing at Dairy Farmers of America. "Families are busier than ever and looking for simple, convenient mealtime solutions. We're excited to introduce these new offerings to add wholesome dairy goodness to dinnertime."

The Thick Cut Shreds will be available in four flavors: Mild Cheddar, Sharp Cheddar, Mozzarella and Four Cheese Mexican. Each product also contains 20% of daily recommended calcium, 6 to 7 grams of protein and 110 calories per serving, the company said. 

All Borden Cheese products, including this latest launch — which is under license from the Dairy Farmers of America — can currently be found in major grocery stores and independent retailers nationwide. 

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BiPro brings caffeinated protein water to consumers

BY Gisselle Gaitan

BiPro is introducing a new flavor to the brand’s line of caffeinated water products already available for purchase. Named Orange BiPro Protein Water, each bottle of the product will contain 20-g. of protein and 100 mg. of caffeine which is equivalent to one 8-oz. cup of coffee.

“Protein water is a very new product category and caffeinated protein water is extremely rare,” said Polly Olson, vice president of sales, marketing and new business development. “We’re excited to bring this unique product to the market and help people power through their days with clean protein and natural caffeine.”

The Appleton Wis.-based company states that the product stays true to the brand’s clean label promise, along with being all natural. Only six ingredients are incorporated into the making of Orange BiPro which includes a natural plant-based source named guarana extract, the brand said.

“More athletes are starting to embrace the power of caffeine,” said Ben Leber, a former pro football player who uses BiPro. “Having caffeine and protein together is a game changer that can take your athletic performance and everyday health to the next level.”

As other BiPro products, each bottle contains 90 calories, zero grams of sugar, fat and carbohydrates. Orange will be the fourth addition to the brand. Other flavors include lemon, berry and peach. BiPro Protein Water is available for purchase on the brand’s website, Amazon, Lunds & Byerlys, Life Time Fitness and other affiliate locations.

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