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Nestea revives popular ad compaign

BY Ryan Chavis

STAMFORD, Conn. — Nestea on Tuesday announced that it is reviving the "Nestea Plunge" advertising campaign. The overhaul is designed to promote the brand’s new recipe, which contains more flavor with fewer calories, according to the brand.

The original "Take the Nestea Plunge" made its debut in the 1970s and ran through the 1990s. The ads featured individuals falling backward into a pool of water after indulging in Nestea.

“The Nestea Plunge epitomizes that invigorating dose of refreshment our fans expect from Nestea,” said Sara Hilliard, senior brand manager. “We’re thrilled to kick off the summer with the revival of this iconic campaign, as well as a better-tasting and lower-calorie Nestea than ever before.”

The new campaign will be brought to life by Publicis Hawkeye. The agency said that new ad spot will pay homage to the original commercial in a contemporary way. “The Nestea Plunge is an iconic, pop-culture campaign,” said Brad Roseberry, chief creative officer, Publicis Hawkeye. “We are taking a page from the past and reimaging it for a new generation. We hope it becomes as much a part of today’s culture as it was back then.”

 

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Skin & Itch Relief 2014

BY DSN STAFF

The May/June 2014 Skin & Itch Relief Ingredient Guide breaks down the indication, ingredients, purpose and dosage of AmLactin Cerapeutic Restoring, Cetaphil RestoraDerm Skin Restoring, Olay Advanced Healing Intensive, Curél Intesive Healing, Nivea Extended Moisture, Aveeno 1% Hydrocortisone Anti-itch, Extra Strength Benadryl Itch Stopping and Corizone 10 Anti-itch Ultra Moisturing Creme Plus.

Click here for the complete guide.

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Rite Aid serves as presenting sponsor of the Skin Cancer Foundation’s annual Road to Healthy Skin Tour

BY Michael Johnsen

CAMP HILL, Pa. — For the seventh consecutive year, Rite Aid will serve as the presenting sponsor of the Skin Cancer Foundation’s annual Road to Healthy Skin Tour beginning Tuesday. The Tour runs through August and features local dermatologists coming out into the community to provide free, full-body skin cancer screenings to the public.

“Each year, more than 3.5 million cases of skin cancer are diagnosed across the county, but the good news is, if detected early, it is also one of the most preventable and curable forms of cancer,” said Robert Thompson, Rite Aid EVP pharmacy. 

   

 

The tour’s customized 38-ft. recreational vehicle is gearing up to head across the country recruiting local volunteer dermatologists to provide full-body screenings from one of the RV’s two exam rooms. As the Skin Cancer Foundation’s flagship early detection program, the tour also aims to raise skin cancer awareness and educate about the importance of prevention and early detection.

“Skin cancer is the most common form of cancer in the United States. The tour strives to save lives by detecting skin cancers early on and aims to educate the public about skin cancer prevention,” said Skin Cancer Foundation president Perry Robins. “We appreciate Rite Aid’s continued partnership, which enables us to bring this life-saving program to many cities across the country for the seventh year in a row.”

Since 2008, the Road to Healthy Skin Tour has detected more than 7,000 suspected cancers and precancers, including more than 300 cases of melanoma. Over its seven years, the tour has traveled more than 100,000 miles.

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