Nestea announces new flavors, new bottle
ATLANTA Nestea is getting a makeover, producer Coca-Cola said Friday. The beverage maker said that it plans to add new flavors and revamp the Nestea brand’s packaging to beat competition in the U.S. tea market.
New Nestea bottles will land in stores this month with bold labels and a slimmer design. Coke said the design change was geared to make the tea stand out from soft drinks. New Nestea flavors, Green Tea Citrus and Diet Green Tea Citrus, are being rolled out with 50 percent more antioxidants than the Nestea green tea currently on the market.
Senior vice president and general manager of coffee and tea for Coca-Cola North, Penny McIntyre, said, “You could sum it up to say we changed pretty well everything that we could to make sure we had the strongest proposition for consumers.”
The take-home sales totals for tea rose 20.5 percent in the U.S. in 2007, reported Beverage Digest newsletter recently. According to the report, Nestea ranked fourth, following competitors Arizona Tea, Lipton and Snapple. Nestea held 8.5 percent of the market.
The new Nestea marketing campaign will get under way during the next few months, Coke said. To promote the new flavors and packaging, Coke will distribute more than 1 million free samples of Nestea.
Skinny Water sends celeb moms gift bags for Mother’s Day
BALA CYNWYD, Pa. Several new Hollywood moms will receive gifts from Skinny Water for Mother’s Day.
The “Mother’s Day in Hollywood” gift bags will be sent to Angelina Jolie, Bridget Moynahan, Christina Aguilera, Jessica Alba and 21 other Hollywood moms.
Skinny Water, a line of beverages containing no calories, preservatives, sodium or sugar, will also be available at retailers this month. Skinny Water comes in five flavors such as: acai, grape and blueberry flavored Hi-Energy; goji fruit punch flavored Shape; passionfruit lemonade Total-V; peach mango mandarin XXX-Detox; and raspberry pomegranate Crave Control.
Don McDonald, president and chief executive office of Skinny Nutritional Corp., the maker of Skinny Water, said, “This Mother’s Day, treat mom like the family superstar she is. Don’t give her fattening chocolates, cakes, or candies. Give her Skinny Water, the perfect complement to a happy, healthy Mother’s Day celebration.”
In addition to being calorie- and sugar-free, Skinny Waters each contain three supplements, Super CitriMax, ChromeMate, and EGCG, that are designed to promote healthy blood sugar levels, ensure normal energy metabolism rates and curb hunger cravings.
Safeway promotes wellness brands
PLEASANTON , Calif. Safeway has announced a new program to market its health and wellness brands accross retail channels in the United States. The Better Living Brands Alliance will promote the company’s O Organics line and Eating Right line throughout U.S. stores as well the food service channel and international markets.
The Alliance includes world-class manufacturing, marketing and distribution companies as brand licensees. Co-pack and distribution partners have also been signed to provide a robust supply chain network. The Alliance will receive additional support from EMAK Worldwide for consumer communications and Crossmark for communications to retailers.