CENTER STORE

NESTEA adds new Red Tea beverage to its ready-to-drink line

BY Allison Cerra

ATLANTA NESTEA’s ready-to-drink beverage line will expand again as it launches its new Red Tea next month, the company announced Wednesday.

NESTEA Red Tea is made from the leaves of the South African Rooibos (“roy-boss”) plant. Valued for generations as a source of antioxidants, red tea is also naturally caffeine-free. With only 50 calories per 8 fl. oz. serving, NESTEA Red Tea Pomegranate Passion Fruit contains no artificial colors and all-natural fruit flavors for immediate revitalizing refreshment.

“Red Tea Pomegranate Passion Fruit is perfect for iced tea lovers seeking an exotic taste that delivers the natural goodness and antioxidants of red tea,” said Penny McIntyre, SVP and General Manager of Water, Tea and Coffee for Coca-Cola North America. “NESTEA is committed to offering delicious, simple blends of tea and we are delighted to provide now an even wider variety of revitalizing tea infused with all-natural fruit flavors.”

Consumers will learn about NESTEA Red Tea Pomegranate Passion Fruit and other NESTEA flavors through the NESTEA “Liquid Awesomeness” marketing campaign launching in April.

NESTEA Red Tea Pomegranate Passion Fruit will be available nationwide in straight-wall 20-ounce PET bottles and 12-packs of 16.9-oz. PET bottles. NESTEA products are sold in supermarkets, convenience stores, drugstores and other retailers.

NESTEA Red Tea Pomegranate Passion Fruit joins Green Tea Citrus, Diet Green Tea Citrus, Iced Tea with Lemon and Diet Iced Tea with Lemon flavors in the brand’s product line-up. Last year, NESTEA Green Tea Citrus and Diet Green Tea Citrus were re-introduced with 50 percent more antioxidants.

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Study: Juice, french fries have replaced fruits, vegetables

BY Alaric DeArment

CHICAGO Children get almost half of their vegetables from fried potatoes and almost half of their fruit from juice, according to a study published this month in the Journal of the American Dietetic Association.

The study, by researchers at Ohio State University, used data on 6,500 children and teenagers aged 2 to 18 in the National Health and Nutrition Examination Survey from between 1999 and 2002. The researchers found that, on average, they ate around two cups of fruits and vegetables a day, though the government recommends two to six and a half. About 46% of their vegetable consumption came from fried potatoes, and 40% of their fruit intake came from juice. By contrast, about 8% of the vegetables were dark green or orange, colors that usually indicate high nutritional content in vegetables.

The researchers found that those not getting enough fruits and vegetables tended to be male, older and living in households that made 130% to 350% of the federal poverty level. At the same time, children aged 2 to 5 consumed a lot more fruit and juice than those in the 6-11 and 12-18 age groups.

They also found disparities between racial groups: Mexican-American children consumed more fruit than non-Hispanic white children and adolescents, while non-Hispanic black children and adolescents consumed more dark-green vegetables and fewer deep-yellow vegetables than their Mexican-American and non-Hispanic white counterparts.

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Old Orchard Brands Teams With Chiquita to Introduce Real Fruit Smoothies

BY Drug Store News Team

GRAND RAPIDS, Mich. Old Orchard Brands, the nation’s second largest frozen fruit juice manufacturer, announced that it signed a licensing agreement with Chiquita to produce frozen fruit smoothie concentrates.

The Chiquita Frozen Fruit Smoothies will be available in recyclable 12-ounce plastic cans which provide three, eight-ounce servings when blended with ice and water.  The product will begin shipping this month and has a suggested retail price of $2.69 per can, or less than a dollar per serving.

“Until now, consumers craving a fresh fruit smoothie had to visit a smoothie bar or purchase multiple ingredients to make one at home,” said Judy Chen, group leader of marketing and business development at Chiquita Brands International.  “Chiquita Frozen Fruit Smoothies are made with Chiquita bananas and real fruit to deliver a delicious and refreshing smoothie experience at a great value.”

The products boast all-natural content; they contain no artificial coloring or preservatives, and are gluten and dairy free.  Each smoothie serving contains at least 1/2 cup of fruit and 100 percent of the recommended dietary allowance of Vitamin C.  The line includes popular flavors such as Strawberry Banana, Banana Colada, Peach Mango and Mixed Berry.

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