BEAUTY CARE

Nest Fragrances launches collection at Sephora

BY Antoinette Alexander

NEW YORK — Nest Fragrances has announced the launch of the Nest Fine Fragrances Collection at Sephora.

The collection of five fragrances will be available for purchase starting this week in 160 Sephora stores across the United States and on Sephora.com. Based on the original Nest Fine Fragrances Collection that debuted in the fall of 2012, which was inspired by the botanical artworks of 18th Century British artist Mary Delany, the new collection was designed and developed exclusively for Sephora.

 “We are so thrilled that Sephora asked us to develop a Fine Fragrances collection tailored exclusively for their client, and we are very pleased with the final result,” said Laura Slatkin, Founder and CEO of Nest Fragrances. “We have worked extremely hard over the past year to perfect this remarkable collection of exquisitely designed fine fragrances, and we are tremendously excited to now share it with Sephora’s vast community of discerning beauty clients.”

“Fragrance is a beautiful and very personal exploration, of which Laura and her team has worked extensively to deliver a gorgeous fragrance experience for our clients,” said Margarita Arriagada, chief merchant for Sephora. “We are delighted to welcome this wonderful collection of Nest Fine Fragrances to our scent family.”

With Delany’s extensive library of botanical artworks serving as her inspiration, Slatkin worked with longtime collaborator Alexander Solodukho, a Russian-born artist, to perfect the original botanical artwork that adorns the Nest Fine Fragrances Collection’s packaging. Nest Fine Fragrances is a collection featuring three existing fragrances, Amazon Lily, Midnight Fleur and Passiflora, and two new Sephora-exclusive fragrances, Dahlia & Vines and White Sandalwood.

Each fragrance is available for purchase in a specially designed 1.7 Eau De Parfum Spray flacon for $65, and an Eau De Parfum Roller Ball for $25. All five Eau De Parfums are also available for purchase together in a coffret set that retails for $38, with each fragrance contained in a mini flacon, and a hand cream set, which also retails for $38.

 

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Mustela launches first digital ad campaign, reformulates products

BY Antoinette Alexander

NEW YORK — Mustela, a baby skin care and stretch marks brand, has introduced its first digital advertising campaign, which communicates the latest scientific discoveries about the vulnerability of babies’ skin and the subsequent reformulation of the Mustela Bébé product range.

 “In developing this campaign, we had two goals — reach moms where they are and speak to the needs of the American consumer,” stated Judy Carlo, managing director of Mustela. “Knowing the amount of time moms spend online and their thirst for information, we decided to launch this campaign as a purely digital endeavor, with the necessary balance of emotional cues and scientific information.”

The new campaign, entitled, “Scientific Revolution,” is grounded in the consumer insight that parents found the details of the scientific research behind the reformulation of the Mustela Bébé range “comforting,” the company stated. The campaign showcases this research as an advancement in protecting a new generation of babies for life, positioned as “Generation Mustela.” This reformulation also aims to demonstrate the brand’s commitment to creating products that are safe and effective, with a new standard of formulas that are made with an average of 92% ingredients of natural origin.

The immediate media plan for the campaign consists of banner ads, page takeovers, blogs and social media support on parenting and family sites. There are also plans to expand the campaign at the end of 2013 and beyond.

Mustela researchers analyzed babies’ skin starting from the first days of life, with a focus on not only the surface of the skin, but also within the epidermis. Using new, non-invasive in vivo technologies, Mustela was able to go beyond the traditional measurements of pH and hydration to study the changes in the skin barrier over time.

Findings indicated that at birth, skin contains a rich reserve of stem cells that contribute to maintaining skin’s overall balance. However, until the cutaneous barrier is fully formed (around 2 years of age), these cells remain extremely vulnerable and are easily compromised because of such daily stresses as air pollution, temperature variations and UV exposure.

With this knowledge, Mustela researchers set out to find a solution to provide parents with a new generation of formulas to protect skin at the earliest stages of life. The result: avocado perseose, a sugar capable of both supporting the development of the barrier function and protecting cells from day-to-day stresses. In-vitro testing conducted at the Expanscience Labs found that the presence of Avocado Perseose helped to preserve 80% of stem cell markers from one of the most aggressive external stressors, UV rays, the company stated.

Now, reformulated with avocado perseose, Mustela Bébé is a complete line of bath time, skin care, well being, diaper change and cleansing products for babies.
 

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New So Fresh So Clean line targets younger consumers

BY Antoinette Alexander

NEW YORK — Global Beauty Care has announced the launch of its new So Fresh So Clean skin care line for tweens, teens and young adults.

The collection includes:

  • Daily cleansing pore scrub: This salicylic acid-based formula helps treat existing blemishes and prevent future breakouts. It also features jojoba oil to help even skin tone;
  • Make-up remover cleansing towelettes: They are formulated with aloe vera extract, cucumber extract and tea tree oil to help nourish and soothe skin while cleansing;
  • Eye makeup remover pads: They are formulated with aloe vera extract, cucumber extract and vitamin E to help soothe the eye area while removing waterproof makeup;
  • Deep cleansing nose strips: They are formulated with Cananga odorata flower oil and witch hazel extract and bond with pores to lift away dirt and oil;
  • Oil blotting sheets: The blotting sheets remove shine and oil without removing makeup.

The collection hit retail shelves beginning in September, and each product has a suggested retail price of $3.99.
 

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