NeoStrata’s new Age Reverse HydraFirm promises to lift, firm and hydrate skin
PRINCETON, N.J. — NeoStrata, the creator of the original lunchtime glycolic acid peel, has unveiled its new Exuviance Age Reverse HydraFirm, which targets all visible signs of aging and rehydrates the skin at deep levels so skin looks and feels younger.
For skin that needs active moisture and multiple anti-aging benefits, Age Reverse HydraFirm offers a formula to deliver both. The cream is designed to target all visible signs of aging — e.g., poor texture, discoloration, loss of firmness and wrinkles — and replenishes hydration levels to transform skin.
Exuviance Age Reverse HydraFirm, priced at $72, will be available nationwide in March 2013 at Ulta Beauty, select prestige beauty retailers and online at Exuviance.com.
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New Xtreme Lashes eye repair serum geared toward lash extension wearers
SPRING, Texas — Xtreme Lashes is aiming to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with its new Total Eye Repair Serum. The oil-free serum is designed to target multiple signs of aging without interfering with the look and lifespan of lash extensions.
While Total Eye Repair Serum is ideal for lash wearers, non-lash wearers will also appreciate the improved tone and texture they experience as a result of the serum’s microlift complex, the manufacturer stated. In addition, a multi-peptide complex within the serum offers skin regenerative benefits that help to reverse the signs of aging.
“In addition, what sets our eye serum apart from others on the market is that it’s designed for use on both the eyelids and the under eye area,” stated Xtreme Lashes founder Jo Mousselli. “Other anti-aging eye care products are suitable for use only under the eye, not on the eyelid itself. As we age, the eyelid also becomes prone to sagging and drooping, so a serum that treats and protects both areas is essential for women of all ages.”
Xtreme Lashes Total Eye Repair Serum is hypoallergenic as well as dermatologist and ophthalmologist tested. It is available in select retailers and salons.
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NPD Group: Nails, lips will be hot this holiday
PORT WASHINGTON, N.Y. — This holiday season nail and lip color are expected to be hot holiday items, and consumers can expect to see an array of colors and textures in both categories this season, according to The NPD Group.
The prestige nail and lip segments posted healthy growth in U.S. department store sales in the first 11 months of the year, according to The NPD Group.
“Makeup was not always the ‘go to’ gift, but with the recent multi-effect trends in the lip and nail segments, it will be one of the hot items this holiday season,” stated Karen Grant, VP and senior global industry analyst of The NPD Group.
The lip segment, consisting of lip color, lip liner, lip gloss and applicators, generated more than $548 million year-to-date, January through November 2012, and increased 9% in dollars versus the same time last year. The big winner in the lip segment was lip color, which posted an 11% growth in dollar sales year-to-date 2012.
A small, but growing category, the nail segment — consisting of color enamel, base/top coasts and nail care — was even more impressive. The segment generated $33 million year-to-date through November 2012 and posted a 49% growth in dollar sales, compared with same time last year. Color enamel alone increased 51% in dollars year-to-date 2012.
“The consumer has found new ways to express herself in beauty through an assortment of nail colors with unique finishes and textures — from gel and caviar to velvet and sequin nails. Innovative textures and ‘hybrids’ are showing up in lips as well, creating a whole new breed of lip colors. We expect these novel canvases to sparkle as a unique gift from a stocking stuffer to a year round ‘gift-to-self,’” added Grant.