NeoMedia reports dramatic increase in mobile bar code scans
ATLANTA — NeoMedia Technologies on Thursday reported a dramatic 240% rise in mobile bar code scans via its scanning software application NeoReader for Black Friday 2011 compared with last year, including 13% growth in 2-D scans over 1-D.
"Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and on the go, but also to purchase," stated Laura Marriott, NeoMedia CEO. "This year has been a great year for mobile bar codes, and we are confident usage will continue to increase over the busy Christmas shopping period. This surge in usage demonstrates growing consumer awareness, which will continue to create opportunities for all those in the mobile bar code ecosystem."
The increase not only demonstrates that consumers are using their mobile phones as a shopping tool, but that they are actively engaging with the mobile bar codes that retailers are incorporating in sales and marketing communications.
In 2011, the types of mobile bar codes scanned were 87% 2-D, versus 13% 1-D compared to 2010 when 74% were 2-D versus 26% 1-D, demonstrating a trend toward 2-D mobile bar code prevalence. Android was the leading operating system when it came to number of scans, accounting for 53%, while 27% came from iOS and 8% from Symbian.
Walgreens teams with Toys for Tots, to be featured on Ellen DeGeneres Show
DEERFIELD, Ill. — Walgreens on Thursday announced it is teaming up with Toys for Tots and local charities across the nation. Through Dec. 17, Walgreens customers can donate new, unwrapped toys at any Walgreens store.
All community donations will be distributed to local families.
"From the company’s earliest days, Walgreens has been committed to lending a helping hand in the communities we serve," stated Walgreens community affairs director John Gremer. "With the help of our customers, we will send a warm message of joy and goodwill to thousands of families this Christmas season."
"We are very pleased to welcome Walgreens as a new national corporate sponsor of our 2011 Marine Toys for Tots Campaign," said Bill Grein, VP of the Marine Toys for Tots Foundation. "With the help of the company and its customers, we will no doubt fulfill the Christmas holiday dreams of thousands of less fortunate children who might otherwise be overlooked this year. We can’t thank them enough for the significant part they are playing in this year’s program."
"The Ellen DeGeneres Show," which is a well-known supporter of compassion and humanitarian efforts, will help raise awareness for Walgreens’ national toy drive with announcements of its support for the campaign during the show. The show’s annual Toys for Tots drive has raised significant funds and awareness for the cause over the past six seasons.
Toy drive donation bins have been prominently placed at each Walgreens location.
Crossmark to acquire NCiM, creating largest in-store marketing services company in North America
PLANO, Texas — Crossmark, a sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing, a move that will add to Crossmark’s events and shopper marketing capabilities and create the largest in-store marketing services company in North America.
NCiM is a product demonstrations company in the United States. It is the agency of record for Bi-Lo, Giant, Ingles, Raley’s, Roundy’s and WinCo, as well as 12 Kroger divisions. In addition, NCiM provides turnkey services as the event agency of record for several top consumer packaged goods firms in the grocery channel.
Crossmark Events already is one of the largest providers of in-store event services in North America. With more than 13,000 event specialists, Crossmark Events delivers more than 7 million product demonstration and sampling hours each year.