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Nearly everyone has experienced cold, flu or allergy symptoms in past year

BY Michael Johnsen

As many as 95% of consumers have suffered from either a cold, flu or allergy ailments or has a family member who has suffered in the past year, according to an online survey of more than 500 AccentHealth viewers conducted in August. Of those consumers, 84% suffered from seasonal or outdoor allergies, 82% from sinus congestion or headache, 72% from cold symptoms and 28% from flu symptoms. To see more Patient Views, click here.

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,500 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Now and in the future, drug stores are destination for cough-cold purchases

BY Michael Johnsen

Drug stores will continue to be a shopping destination for OTC cold, flu and allergy products, according to an online survey of more than 500 AccentHealth viewers conducted in August. Nine-in-10 AccentHealth patients are likely to purchase cold, flu and allergy remedies at a drug store in the future, up from 72% of current users. To see more Patient Views, click here.

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,500 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Which area of the industry do you think Amazon’s entry would shake up the most?
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Drug stores top destination for cold, flu and allergy purchases

BY Michael Johnsen

When it comes to where to shop, drug stores (72%) emerge as the most popular destination for cold, flu and allergy remedies among all respondents surveyed, according to an online survey of more than 500 AccentHealth viewers conducted in August. Poll findings differ, however, among respondents in households with children — where mass merchandisers are used equally with drug stores (70% and 69%, respectively). To see more Patient Views, click here.

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,500 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Leave a Reply

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TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?