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NDBN, Huggies make diaper pledge to American Red Cross

BY Allison Cerra

DALLAS — The National Diaper Bank Network and Kimberly-Clark’s Huggies brand have pledged to donate 1 million diapers to the American Red Cross to support the organization’s disaster relief efforts in the South and Midwest.

The NDBN and Huggies said the diaper pledge is in response to the recent tornadoes that recently struck communities across the country. Huggies’ contribution builds on the $1.5 million financial commitment made by parent company Kimberly-Clark to the American Red Cross Annual Disaster Giving Program. Together, Kimberly-Clark and the Huggies brand will monitor ongoing relief efforts through its American Red Cross partnership and, where possible, continue to assist those families and communities rebuild in the aftermath of the recent tornado devastation.

"We want to ensure moms and dads are able to have access to clean diapers for their babies," Huggies director Aric Melzl said. "Clearly our neighbors impacted by these terrible storms are in desperate need right now and the Huggies brand is committed to helping these and any other families out during their time of need."

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Hiball Energy shifts from glass bottles to Ball aluminum cans

BY Allison Cerra

BROOMFIELD, Colo. — Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

The new can package features "cold activation" graphics using thermochromic ink by Chromatic Technologies. When cans reach a temperature of 45 degrees F, the bubbles on the can graphics turn from white to blue — indicating that the beverage inside is at the optimal temperature for drinking.

"Our choice to move from 10-oz. glass bottles to 16-oz. aluminum cans is the result of consumer demand for a larger size with a more portable packaging option," Hiball founder and president Todd Berardi said. "Hiball’s customers ultimately win by getting 60% more volume, 30% lower cost per oz., and 100% more energy fueled by premium organic and fair trade ingredients — all packaged in lighter, more portable and 100% recyclable aluminum cans."

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Health trend expected to aid growth in ethnic food

BY Barbara White-Sax

Mediterranean and Middle Eastern foods showed the biggest gains in the last three years in the ethnic food category. Sales of ethnic food products grew in food, drug and mass outlets by 3.5% in 2011, reaching nearly $3 billion by year’s end, according to a recent report from Mintel. That rate is the slowest measured in the past five years, according to Mintel.

The market research firm predicted that continued consumer interest in ethnic foods will propel the category to increase sales 5% to 6% annually for the next five years. Future growth, according to the report, will come from snack items and convenience foods that have a better-for-you or healthy profile.

Consumer interest in Mediterranean and Middle Eastern foods are expected to propel much of that growth as consumers favor healthy choices.

Mexican/Hispanic and Asian food brands — including Tostitos, Pace, and Kikkoman — still represent the largest segments in the category. Mexican/Hispanic foods, while still the category leaders, did lose some share to Asian foods during 2009 to 2011, and the segment saw a marked drop in new product introductions.

While sales of Asian food products actually slowed somewhat, the segment posted a 4.6% increase in sales during the same period, and sales of Indian food declined slightly.

The biggest winner in the ethnic food category was the Mediterranean and Middle Eastern segment, where the category leader is Sabra.

 

 

The article above is part of the DSN Category Review Series. For the complete Ethnic Foods Buy-In Report, including extensive charts, data and more analysis, click here.

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