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NCR survey provides insight for retailers regarding consumers’ use of social media

BY Allison Cerra

DULUTH, Ga. Shoppers are looking for enhanced personalization and more choices in how they interact with retailers through social media, according to a recent survey conducted by global technology company NCR.

The NCR survey polled more than 400,000 consumers regarding their experiences with social media and how retailers can better serve their needs.

“Social media is an exciting way for retailers to engage customers and build communities of interest around their brand,” said Sundeep Kapur, director, strategic marketing, NCR Corp. “The survey results demonstrate that retailers who present a holistic understanding of their customers and deliver more personalized, relevant offers through social media can open new revenue channels and see a greater return on investment through social media.”

In response to this, NCR, through its Aptra eMarketing initiative, optimizes the way businesses communicate with their customers and clients by controlling the relevance, personalization and timing of marketing messages via a specific choice of medium.

NCR Aptra eMarketing was presented at the National Retail Federation tradeshow earlier this week.

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Bayer with an easy-to-open cap

BY Michael Johnsen

NEW YORK Bayer has introduced its own easy grip cap for arthritis users, diabetics or people with carpal tunnel.

And with the low-dose 81-mg aspirin for the prevention of a second heart attack or stroke, disease states that still skew older than younger, the new caps ought to be well received among Bayer’s low-dose aspirin core users.

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CVS Caremark reports 15% quarterly dividend

BY Antoinette Alexander

WOONSOCKET, R.I. CVS Caremark announced on Tuesday that its board of directors has approved an increase in its quarterly dividend of approximately 15%, to 8.75 cents per share on the common stock.

The increase is payable Feb. 2, 2010, to holders of record on Jan. 22, 2010, and translates into an annual rate of 35 cents per share, up 4.5 cents per share from the previous rate of 30.5 cents.

“An annual review of our dividend is an essential component of our company’s capital allocation strategy, and I’m pleased to note that this marks our seventh consecutive year of dividend increases,” stated Dave Denton, EVP and CFO. “This considerable increase reflects our continued strong financial performance, our optimism with respect to future growth and our significant cash generation capabilities. It also reflects our ongoing commitment to enhancing total returns for our shareholders.”

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