HEALTH

NCPA praises DME accreditation exemption provision

BY Alaric DeArment

ALEXANDRIA, Va. A move by members of the Senate to exempt pharmacists from accreditation requirements for selling durable medical equipment has drawn praise from an organization representing independent pharmacies.

The National Community Pharmacists Association praised a move by Sens. Max Baucus, D-Mont., Sam Brownback, R-Kan., Chuck Grassley, R-Iowa, and Jon Tester, D-Mont., to permanently exempt pharmacists from the requirements. Many state-regulated healthcare professionals already are exempt, and the NCPA has long pushed for pharmacists to be exempt as well.

“Pharmacists are already state licensed, and 17 other state-regulated healthcare providers have been exempted from this regulation,” NCPA EVP and CEO Bruce Roberts said in a statement. “It’s simply unreasonable to ask community pharmacist, many of whom derive only a small fraction of their business from these sales while providing a substantial benefit to the community, to complete such an expensive, time-consuming accreditation process every three years in order to stay in this market.”

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Yakult makes its way to Colorado, New Mexico

BY Allison Cerra

TORRANCE, Calif. A probiotic drink is making its way to the Colorado and New Mexico markets.

Yakult, a citrusy shot-sized beverage aimed to help maintain a healthy digestive system, now is available in such grocery chains as Walmart, Safeway, Albertsons and more.

“In Colorado and New Mexico we will continue to educate customers about probiotics and the importance of a healthy lifestyle, while sampling Yakult at in-store demos and community events,” said Masaaki Sunami, Yakult VP marketing and sales. “We believe that once people try our product they will understand the benefits for themselves.”

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Cirrus taps Olympic swimmer for endorsement deal

BY DSN STAFF

MIAMI BEACH, Fla. One of the United States’ top young Olympic swimmers, Christine Magnuson, will endorse Cirrus Healthcare’s BioEars and ClearEars to the American swim community, Cirrus Healthcare announced.

Known for her prowess as a butterfly swimmer, Magnuson burst onto the scene in 2009 winning an individual NCAA Championship in the 100-yard butterfly and following it up just months later with a silver medal in the 100-meter butterfly and the 4×100-meter medley relay.

“Having a swimmer as successful, both academically and athletically, as Christine representing our brands is very exciting for us at Cirrus,” stated Drew O’Connell, Cirrus CEO. “Her endorsement will help us to highlight the benefits of our innovative products, ClearEars and BioEars, to swimmers throughout the country who are concerned about the health of their ears.”

The deal includes featuring the Olympic double medalist on packaging, in appearances and in print advertising to share the product benefits of Cirrus Healthcare’s swim specific products.

“BioEars allows me to take the precautionary measures necessary to protect my ears when in the water,” Magnuson stated. “I use ClearEars to remove trapped water from my ears following practices or big meets. As a swimmer, you always have to be conscious about ear health.”

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