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NCPA partners with RxWiki to offer digital solutions to community pharmacies and patients

BY Jason Owen

ALEXANDRIA, Va. — The National Community Pharmacists Association and RxWiki, Inc., a leading pharmacy media network, announced today a new partnership that will offer digital solutions to more than 23,000 community pharmacies across the country. Through this strategic partnership, NCPA will incorporate RxWiki’s Digital Pharmacist offering as a new, cost-free benefit for its members. The Digital Pharmacist suite includes website, social media, and mobile solutions for pharmacists to deliver medication information to patients.

"With pharmacists becoming more involved in the delivery and management of patient care, there is a valuable opportunity for greater collaboration with patients to improve overall health outcomes," said NCPA president Donnie Calhoun , RPh, a pharmacy owner in Anniston, Alabama.

"The strategic goal of this partnership is to empower community pharmacists with world-class medication information and digital solutions to better engage patients within the pharmacy and from any digital device," said Donald W. Hackett , CEO and publisher of RxWiki.

RxWiki’s digital solutions enable community pharmacists on any scale to connect and engage with patients on Facebook, Twitter, and Google+. Additionally, patients will be able to leave the pharmacy with a mobile app customized for their needs.

"RxWiki’s Digital Pharmacist program has delivered measurable results for my pharmacy," said Mark Newberry , PharmD, owner of Tarrytown Pharmacy in Austin, who tested the program earlier this year. "Within the first two months, Tarrytown Pharmacy’s Facebook audience more than doubled, our customer reviews on Google+ earned us a ranking of excellent, and we received more than 300 online requests for driving directions to our store. That digital visibility translates to new patients coming through our pharmacy’s front door."

"At NCPA, we are constantly seeking new ways to help our members become more successful business owners," said Calhoun. "I am confident NCPA members will find this new Digital Pharmacist program to be a valuable addition to their NCPA membership that will help to attract new customers and increase profitability at their businesses."

"As healthcare delivery shifts toward an age of accountable care, RxWiki’s solutions are supporting community pharmacists transition into a new role as the ‘primary-care-pharmacist,’" said Hackett. "In partnering with NCPA, RxWiki will have the opportunity to connect thousands of community pharmacies and their patients to timely, trusted medication information and digital tools to improve patient medication management."

To learn more about these solutions and how to enroll, please visit http://www.ncpanet.org/digitalpharmacist.


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Meet the co-chairs of the HBW Advisory Board and Education Leadership Council

BY Antoinette Alexander

The Health & Wellness @Retail 2013 event is here — a truly unique confab that brings together the Global Market Development Center and the Food Marketing Institute for a first-of-its-kind, combined conference focused on health, beauty and wellness.

“The synergies of putting together the two association’s attendees allows more collaboration between wholesale, retail and supplier disciplines that rarely come together at one event or even in their own companies,” Dave McConnell, president and CEO of GMDC, told DSN in an earlier interview. “For example, we anticipate that executives from the same wholesale/retail companies attending the two separate events will interact at levels they don’t even achieve in their own home offices, where too often silos of responsibility create unintended barriers to collaboration.”

And now, it’s time to meet the co-chairs of the HBW Advisory Board and Education Leadership Council.

Brian Bradley, HBW Advisory Board co-chairman:

In January 2013, Brian Bradley was named EVP sales and customer development of Lornamead, whose brands include Finesse, Aqua Net, Yardley and Lypsyl. Previously, he was SVP sales for Lornamead.

Prior to joining Lornamead, Bradley was SVP sales for Del Pharmaceuticals, and he held senior sales positions at Pharmaceutical Formulations, Lander Co. and Schering-Plough Healthcare Products. Bradley also spent 11 years with Whitehall Laboratories — now Wyeth — in sales and sales support positions of increasing responsibility.

Michael Petocchi, HBW Advisory Board co-chairman:

Mike Petocchi is business group manager for health & beauty care and cosmetics at Wegmans, a post he has held since 2002.

His responsibilities include health care, beauty care, personal needs, baby care and color cosmetics. Petocchi started with Wegmans in 1988 in store operations, as a GM team leader. He also worked as GM coordinator, supporting store operations, before moving into the merchandising area. Petocchi also has worked as a buyer, VMI coordinator, category merchant and supply chain manager.

Dewayne Rabon, Education Leadership Council co-chairman:

Dewayne Rabon is VP general merchandise/health and beauty care sales for Winn-Dixie, which operates 484 stores in Florida, Georgia, Alabama, Mississippi and Louisiana.

Rabon has worked for Winn-Dixie since 1979. Since joining the company, he has held a wide range of positions in both retail operations and corporate sales and procurement.

Prior to becoming VP GM/HBC sales, he served as senior director of grocery, dairy, frozen food and alcohol.

Bob Richardson, Education Leadership Council co-chairman:

Bob Richardson is the director of sales, customer and industry development for the Clorox Co.

Clorox manufactures and markets such brands as ArmorAll, 409 Cleaners, Pine Sol, Fresh Step cat litter, Hidden Valley dressings, Kingsford charcoal, Brita water filters and Burt’s Bees natural products.

He has been in engineering, management, sales and marketing with all classes of trade for more than 39 years with Clorox, First Brands and Union Carbide.

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We’re glad you’re here

BY Bill Anderson

The GMDC Health & Wellness @Retail 2013 event is being hosted in conjunction with the Food Marketing Institute and is focused on enhancing business opportunities for members of both associations interested in expanding category growth in health, beauty and wellness across the footprint of the entire store.

This conference provides GMDC and FMI members with a venue that leverages our two associations’ expertise and leadership in education, consumer insights, sales promotion, nutrition, marketing, merchandising and pharmacy. The skill sets of the executives attending this conference provide a great resource of talent and leadership from wholesalers, retailers, manufacturers, and service and solution providers who are engaged with strengthening the shopping experience of today’s consumers.

This year, GMDC is launching new ways of doing business at our conferences, and at the desktops of our members. During the conference, executive-level connectivity is being fueled by GMDC*Connect telepresence-empowered Senior Executive Conferences, or SECs, and prescheduled tabletop Controlled Casual Conference, or CCC, meetings. Make sure you visit our GMDC*Connect “Innovation Station” BYOD, or Bring Your Own Device, Booth to learn more about how you can connect your business communication devices — laptops, smartphones and tablets — to our new GMDC*Connect cloud-based network. This booth is located next to the registration desk and will be open for the entire five days during the conference.

On Sunday, we’re sponsoring two workshop sessions to showcase new programs. The first will highlight a member-only Global Virtual Store Tour repository in partnership with The RetailNet Group. If you’re interested in learning more about how to leverage this powerful new tool, you’ll want to attend a RNG-hosted workshop Sunday after lunch. The second workshop features a powerful selling and informational tool being launched by GMDC and The Retail Gateway, called GMDC365. GMDC365.org is a public website, built for members and nonmembers of GMDC, for all retail and supplier companies looking for category planning and product discovery conveniently streamlined to access from your office or laptop.

If you are not able to attend a Sunday workshop, both RNG and TRG will offer daily demonstrations in the CCC Lounge area throughout the conference.

GMDC continues to advance its educational leadership and business insights initiatives in 2013 and beyond. Available at this conference is a copy of the whitepaper that was released earlier this year, “Selling wellness across the entire store,” which outlines opportunities, based on exclusive consumer insights on how to monetize health/beauty/wellness and general merchandise products with concrete steps to make these products leaders at the retail level.

The GMDC Education Council also plans to release “The changing healthcare scene @ retail” this summer. It is an educational document that helps members and senior executives understand and profitably leverage the health-and-wellness opportunities triggered by the Affordable Care Act. This paper compellingly tells how retailers are in a sweet spot to deliver healthcare products and services. It states how retail mainstays — pharmacy, OTCs and clinics — can play a role in helping doctors and hospitals. It also offers essential tips for retail success in the changing U.S. healthcare environment.

This is an exciting year at GMDC, and we want you to take part by leveraging your membership not only at our conferences, but also year-round by staying connected with retail, wholesale, supplier and service company members via our many new services. Thank you for your continued support, and have a terrific conference.

Bill Anderson is chairman of the Global Market Development Center and group VP drug store, beauty, GM, floral and services for H-E-B.

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