HEALTH

NCPA to HHS: Pharmacists are allies in health-reform shift to preventive care

BY Jim Frederick

ALEXANDRIA, Va. The reformed U.S. healthcare system could unleash a surge in patient demand for preventive care services, and community pharmacists should be part of any plan to meet that demand, the independent pharmacy lobby told Obama administration health officials.

That message came from the National Community Pharmacists Association in comments recently submitted to the Department of Health and Human Services. The group urged the officials implementing the Patient Protection and Affordable Care Act to make full use of community pharmacists in the nation’s increasing reliance on preventive care — particularly if the health-reform law encourages patients to take advantage of low-cost health-and-wellness services provided through federally funded programs.

The NCPA weighed in after HHS issued a proposed interim final rule on the implementation of the massive health-reform act. The agency is recommending that participating health plans and insurers waive patient co-pays for certain recommended preventive services and vaccines.

“Examples of preventative services commonly available at community pharmacies include blood pressure and cholesterol screening, tobacco cessation and obesity-related counseling and intervention,” the NCPA noted. “The HHS requirement would apply to private, nongrandfathered group health plans and health insurance issuers offering group or individual health insurance coverage through the health insurance exchanges scheduled to take effect in 2014.”

The independent pharmacy group is asking HHS to make two adjustments to its proposed rule. One, the NCPA told the agency, is to “modify the rule to allow patients to receive certain preventative services from any qualified provider [including community pharmacies] without incurring a co-payment.” The group also urged HHS to “actively promote a more collaborative approach to healthcare services by encouraging health plans to enlist the services of allied healthcare providers, such as pharmacists, to help provide community-based preventative care services to plan enrollees.”

An initial investment in preventative care services, the NCPA noted in its comments, “can reap many downstream benefits, including demonstrable improvement in patient care outcomes, a reduction in hospital re-admissions and ultimately savings due to lower healthcare costs.”

“Just as the practice of medicine has undergone a change in focus from treatment of disease states to preventative care, pharmacy has gone from an emphasis on medication dispensing to one of effective medication use and achieving optimal patient outcomes,” the group told HHS officials.

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Abbott debuts EAS Peak

BY Michael Johnsen

ABBOTT PARK, Ill. Abbott on Monday announced the introduction of EAS Peak, a sports nutrition performance beverage that contains the company’s P3 technology, formulations that help sustain energy, increase workout capacity and protect muscles from breakdown. The P3 technology is a proprietary blend of beta-alanine, isomaltulose and HMB (beta-hydroxy-beta-methylbutyrate).

 

“Muscle fatigue and breakdown occurs with exercise – the harder you work out the more your muscles are affected,” noted Keith Wheeler, divisional VP performance nutrition research, development and scientific affairs at Abbott. “Leveraging years of nutrition science and experience with ingredients such as HMB, we’ve brought together a blend in the P3 technology that can help deliver extended energy, delayed muscle fatigue and reduced muscle breakdown. Using EAS Peak before a workout can help athletes prepare for, perform during and recover following a workout or competition.”

 

 

EAS Peak also is a source of high-quality protein (10g per serving). The ready-to-drink beverage contains 25 g carbohydrates (15 g isomaltulose), 150 calories and less than 1 g fat to provide energy and help support lean muscle recovery and replenishment following physical activity. The 16-oz., caffeine-free beverage is available in orange spark, peach surge and fruit power flavors.

 

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SymphonyIRI examines lower-income shoppers’ spending habits

BY Michael Johnsen

CHICAGO Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $115 billion in incremental spending during the next decade, the SymphonyIRI Group reported Monday in its fourth annual research report, “The Lower-Income Shopper Report: Serving Lower-Income/Multicultural Shopper Micro-Segments.” Yet, they are one of the most misunderstood, ethnically diverse and underserved shopper segments in the United States, SymphonyIRI added.

“Many retailers and manufacturers take a one-size-fits-all approach to reaching lower-income shoppers, but with a $115 billion opportunity at stake and increasing competition to win their share of wallet, a mass market view of these shoppers will not be enough to win their loyalty,” stated Sean Seitzinger, partner, Symphony Consulting at SymphonyIRI Group. “Only those retailers and manufacturers that embrace a micro-segmentation strategy to truly understand the needs and wants of these varied, nuanced and multicultural shopper groups will be able to serve them effectively and profitably.”

“The ‘Lower-Income Shopper Report’ exemplifies our continuing commitment to be industry leaders in providing actionable thought leadership to the [consumer packaged good] industry,” noted Krishnakumar Davey, managing director, Symphony Consulting at SymphonyIRI Group. “Specifically, this report will help the industry better understand the current and emerging needs of lower-income shoppers, so that retailers and manufacturers can tailor their offerings for the varied lower-income/multicultural microsegments.”

The “Lower-Income Shopper Report” is built on a four-year history of shopper behavior across five lower-income/multicultural segments — Hispanic households, African American households, young households ages 25 to 34 years, older/senior households ages 65 years and older, and households with children — and examined what is important to each group and what it will take to be successful in serving their changing needs.

Lower-income consumers frequently shop but generally spend less per trip than average, often shopping only with a paycheck or pocket cash. African-American lower-income consumers make the most retail shopping trips per year with 177 trips. Seniors make 169 trips, and Hispanics make 168. Lower-income households with children spend the most at $39.65 per trip, followed by younger households at $37.58.

Although lower- and higher-income shoppers both report careful trip planning, more than half routinely make unplanned purchases while in the store. At the same time, 49% of lower-income shoppers are much more likely to track their spending during the trip and make budget driven decisions on the fly, versus 38% of higher-income shoppers.

Over the past two years, half of lower-income shoppers report that they have decreased spending in discretionary areas, including home furnishings and furniture, in order to better afford essentials, such as food and health care. For example, spending on clothing and shoes has decreased by 43%, while spending on food and beverages and healthcare products has increased by 31% and 27%, respectively.

In selecting individual products in the store, lower- and higher-income shoppers are heavily influenced by promotional pricing and products for which they have a coupon. Higher-income shoppers more likely are to be influenced by past usage, TV and print advertising, and recommendations from friends.

Lower-income shoppers across the board are turning to private-label products to save money; however, there are some nuances regarding private-label attitudes. For instance, 29% of older lower-income households think name brands are worth the extra price versus 46% of African-Americans, who appear to the be the most brand loyal micro segment.

In addition, 64% of younger households and households with children are willing to sacrifice quality to get a better price on a product versus 51% of older households. And, 70% of households with children will switch to another brand if it’s cheaper versus 60% of African-Americans.

Fitting the diverse nature of lower-income households, their lifestyles and attitudes toward health vary broadly. For example, 76% of older households said eating healthy is important versus 65% of younger households. On the opposite end of the spectrum, only 41% of older households said projecting a good image is important, versus 64% of African-Americans and 62% of households with children.

When shopping for specific products, better-for-you attributes are important to all microsegments but with important variations. Older households are primarily focused on whole grains/high fiber and weight-management attributes, while Hispanics place a higher relative importance on natural foods, super foods and those enriched with protein.

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