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NCL requests immediate FTC action against Vitaminwater

BY Michael Johnsen

WASHINGTON — The National Consumer League on Wednesday filed a formal complaint with the Federal Trade Commission that called into question advertising and labeling claims made by Glacéau’s Vitaminwater.

The NCL identified print and television advertisements that suggested that Vitaminwater can replace flu shots and prevent illness as “dangerously misleading.”

“These advertising claims are not only untrue; they [also] constitute a public health menace,” stated NCL executive director Sally Greenberg. “Stopping these Vitaminwater claims, which contradict information by the Centers for Disease Control [and Prevention] and other public health authorities, should be a top FTC priority. … The FTC should act now, during cold-and-flu season, to stop Vitaminwater’s outlandish claims.”

Vitaminwater is a beverage manufactured by Glacéau, a subsidiary of the Coca-Cola Co. The complaint by NCL urged the FTC to address a poster ad for “Vitaminwater” that stated “Flu shots are so last year” and pictured three varieties of Vitaminwater under the banners “More vitamin C, more immunity."

The NCL also identified a TV ad for “Vitaminwater power-c” that depicted a woman who has so many unused sick days at work that she can take them to stay home and watch movies with her boyfriend. The ad stated: “One of my secrets? Vitaminwater power-c. It’s got vitamin C and zinc to help support a healthy immune system. So I can stay home with my boyfriend — who’s also playing hooky.”

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Salads are never fully dressed without Wish-Bone

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Wish-Bone is introducing four new salad dressing flavors.

In an effort to promote eating healthy this year, Wish-Bone said its new Greek vinaigrette, Bruschetta Italian, Superfruit Berry vinaigrette and Mediterranean Italian dressings are sure to make every salad tasty.

The new Wish-Bone dressings come in a 16-oz. size — Greek vinaigrette also is available in an 8-oz. size — and will hit store shelves nationwide this month. Each flavor will carry a suggested retail price of $2.89.

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Diet Coke salutes women’s heart health with Heidi Klum

BY Allison Cerra

LOS ANGELES — In honor of American Heart Month, Diet Coke has teamed up with supermodel and reality show host Heidi Klum to raise awareness and funds for women’s heart health education and research.

The partnership extends Diet Coke’s support of The Heart Truth campaign, developed by the National Heart, Lung and Blood Institute. With Klum, Diet Coke earlier this week kicked off a first-of-its-kind "Capture the Flag" game in Los Angeles, which raised funds for UCLA preventative cardiology program and the University of California, Davis Women’s cardiovascular medicine program.

"Diet Coke is a passionate supporter of The Heart Truth campaign," said William White, group director for Coke North America. "We’re dedicated to encouraging new generations of people to be active, stay extraordinary and become advocates for heart health."

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