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NCL names honorees of Script Your Future Medication Adherence Team Challenge

BY Michael Johnsen

WASHINGTON — The National Consumers League and its partners on Thursday announced the awardees of the second annual Script Your Future Medication Adherence Team Challenge for health profession students. This month-long competition engaged health profession students and faculty in developing creative ideas for raising awareness about medication adherence as a critical public health issue. This year’s awardees are: St. Louis College of Pharmacy, University of Charleston School of Pharmacy, University of the Pacific Thomas J. Long School of Pharmacy & Health Sciences, Touro University College of Pharmacy California and the University of Mississippi School of Pharmacy.

"The involvement of students and faculty in the effort to boost medication adherence is incredibly important," said National Association of Chain Drug Stores Foundation president Kathleen Jaeger. "The Medication Adherence Team Challenge establishes this issue as a top priority for the next generation of health professionals, and inspires them to advance this goal within their own communities," she said. "The winners are showing the tremendous power that healthcare professionals can have on advancing patient care through medication adherence. We hope that is a lesson they will carry with them throughout their careers and that will inspire others to do the same."

"We were excited to expand our competition this year beyond just student pharmacists to more broad outreach to additional fields of future health professionals who interact with patients — doctors, nurses, nurse practitioners and others," stated Sally Greenberg, NCL’s executive director. "This more comprehensive approach will ultimately result in patients hearing from multiple voices encouraging them to take their medication as directed."

Research shows that nearly 3-out-of-4 Americans don’t take their medications as directed. Poor medication adherence has been recognized by national health advocacy groups as a public health priority; it results in more than one-third of medicine-related hospitalizations and almost 125,000 deaths in the United States each year. Improved medication adherence leads to better health outcomes and reduced total healthcare costs.

The Script Your Future Medication Adherence Team Challenge was a month-long outreach competition held in February 2013 to engage interdisciplinary student teams from pharmacy, medicine, nursing and other health professions charged with tackling the problem of poor adherence. The teams implemented innovative solutions and outreach in their communities to raise awareness and improve understanding about medication adherence using Script Your Future materials. This year, the students also submitted entries in the categories of health disparity outreach, chronic condition outreach, and creative inter-professional team.

More than 1,700 future healthcare professionals held 200 events in 35 states and the District of Columbia, counseling more than 12,000 patients and reaching more than 3 million consumers nationwide.

The Medication Adherence Team Challenge is part of the Script Your Future public awareness campaign launched in 2011 by NCL. The campaign includes more than 130 public and private stakeholder organizations, including the American Association of Colleges of Pharmacy, the NACDS Foundation, the American Medical Association and the National Community Pharmacists Association. 

 

 

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Mediterranean chickpea veggie burger debuts from MorningStar Farms

BY Jason Owen

BATTLE CREEK, Mich. — MorningStar Farms, a Kellogg Company brand, today announced the addition of a Mediterranean-style veggie burger to the company’s line of meatless burgers.

 

"The Mediterranean Chickpea Veggie Burger is a bold addition to the MorningStar Farms’ lineup of meatless burgers," said Michael Allen, president of Kellogg Frozen Food. "And with hearty, delicious chickpea recipes gaining popularity, we are excited to be bringing the brand’s first chickpea burgers to market, especially as summer grilling kicks off."

The Mediterranean Chickpea Veggie Burger contains 70% less fat than regular ground beef and has 10 g of protein per serving.

The MorningStar Farms Mediterranean Chickpea Veggie Burgers come four to a pack and can be found in the frozen food section at local retailers across the country, including Walgreens, CVS, Wegmans and others.


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Demand for cold and allergy remedies slackening

BY Michael Johnsen

TARRYTOWN, N.Y. — The booming 2012-2013 cough-cold season may not have come with a fresh set of challenges for the 2013-2014 season. Retailers who had to beef up their cold and flu remedy supplies in the latter half of the season may not need to order as heavily over the summer as they may have in the past. A late start to the allergy season also is reducing the need for cough-cold stock. 

"Last quarter … was a very strong cough-cold season, probably the strongest in the last 10 years," Matthew Mannelly, Prestige Brands CEO and president, told analysts Thursday morning. Because of the heavy orders in this past quarter, summertime orders and potentially orders for the second half of the cough-cold season next year may not be as robust, Mannelly cautioned. 

"Because of the heavy cough-cold, what you typically have in most seasons is retailers winding down their cough-cold purchases in late February, early March," Mannelly explained. "They didn’t do that because of the strong cough-cold season this year. So we had solid growth throughout the quarter, but that means they’re going to wind down their purchases in April of this year instead of March, which means you’re actually going to see a deceleration in the first quarter."

Another challenge heading into next season will be the return of several venerable cough-cold brands to the shelf. "[The challenge will be] to manage pediatrics and cough-cold in the marketplace in light of the returning brands and the … heavy investments that we believe those returning brands will make," Mannelly said.

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